Product Marketing Manager, Data & AI

Ascendx•Boston, MA

47d•Remote

About The Position

GRAX is helping organizations maximize the value of their Salesforce data and applications. The combined platform delivers complete data ownership and portability, compliance-grade governance, and a foundation for AI and analytics. As we enter our next phase of growth, we are seeking a highly capable, hands-on Product Marketing Manager to own positioning, messaging, competitive intelligence, launches, and sales enablement for the Data & AI business unit (consisting of GRAX and incorporating CapStorm post-merger). This is a true product marketing seat, acting as the connective tissue between product, sales, and the market. You will translate a sophisticated, technical data-and-AI proposition into clear, outcome-led narratives that win enterprise deals across multiple enterprise personas, from the Salesforce admin, to the data engineer and the CIO/CDO. This is also a category-evolution seat, as the BU is moving the market from a narrow product frame toward a broader platform story, including multi-source expansion beyond Salesforce. You will partner closely with product leadership on roadmap and packaging, with accountability for demand-shaping and revenue-enabling marketing, not product management. You will report to the Head of Marketing and work daily with founders, sales, applications engineering, and the central marketing team.

Requirements

7+ years in B2B product marketing for technical software, ideally enterprise SaaS sold to IT, data, security, or platform buyers.
Proven ownership of positioning, messaging, competitive intelligence, launches, and sales enablement — with a portfolio of work that moved pipeline and win rates.
Ability to translate a technical, infrastructure-grade proposition into clear, outcome-focused narratives for enterprise buyers.
Strong cross-functional operator: comfortable partnering with founders, product, and a co-sell-driven sales org.
US-based, able to work primarily to US (Eastern) time zones.

Nice To Haves

Experience marketing data infrastructure, data management, backup/recovery, analytics, or AI/ML products.
Salesforce ecosystem experience — AppExchange, ISV co-sell, or Salesforce-adjacent products.
Startup or high-growth / portfolio (roll-up) environment experience; comfort with ambiguity and building from first principles.
MBA or equivalent depth of relevant experience.

Responsibilities

Run rigorous, ongoing market and competitive analysis (e.g., Salesforce-native backup, archive, data replication, and Data + AI categories) and turn it into actionable intelligence and battlecards for the BU and sales.
Define and own the value proposition, target markets, buyer and user personas, and competitive differentiation across the BU’s product lines — with clear, defensible positioning against Own (acquired by Salesforce), native Salesforce backup, and adjacent data-platform players.
Identify growth opportunities in established and emerging markets — including agentic AI, AI-ready data, data activation, and the BU’s multi-source expansion beyond Salesforce — and shape the narrative that puts the BU ahead of them.
Serve as the voice of the market into product: bring structured customer, win/loss, and competitive insight to roadmap and feature-prioritization discussions led by product leadership.
Develop pricing and packaging recommendations grounded in market and competitive evidence; partner with product and finance on the final model.
Own messaging continuity across the product lifecycle — including launch, repositioning, and end-of-life or brand-transition communications — so customers and the field always have a clear story.
Lead the product support package from a marketing standpoint: positioning briefs, messaging frameworks, launch (NPI) plans, sales-facing collateral, and the marcom inputs that make a release land.
Build and drive product launch plans, coordinating cross-functional execution across sales, applications engineering, marketing communications, and operations.
Create the core content set — narratives, presentations, datasheets, white papers, web copy, and case studies — and partner with the central comms/marcom team to take it to market.
Equip the Salesforce co-sell motion: AppExchange listing content, AE-facing enablement, and the assets that turn ecosystem relationships into sourced and influenced pipeline.
Define and track KPIs for launches, adoption, and revenue contribution — pipeline sourced and influenced, win rate, content engagement — and report results back to the BU.