Product Marketing Data Manager

Maslow Media Group, Inc.•,

4d•$60 - $75•Remote

About The Position

Maslow Media Group is seeking an experienced Product Marketing Data Manager to join a high-performing team focused on driving subscriber engagement, reducing churn, and increasing customer lifetime value for their client, a leading subscription-based streaming service. In this highly visible role, the Product Marketing Data Manager will lead strategic initiatives that influence how millions of subscribers engage with premium content. They will partner with marketing, analytics, CRM, engineering, and product teams to design innovative retention strategies, launch impactful testing programs, and deliver measurable business results.

Requirements

Experience developing retention, lifecycle, or churn mitigation strategies for subscription-based businesses.
Experience communicating marketing capabilities and testing strategies to technical delivery teams and contributing to technical requirements.
A track record of independently leading enterprise-level strategic initiatives from discovery through execution.
Experience creating strategic roadmaps and managing complex portfolios with measurable business outcomes.
At least 2 years of communications, lifecycle marketing, or campaign strategy experience within a mid-sized or large enterprise.
Experience with streaming, app-based subscription, or video on demand platforms is highly preferred, though candidates from other subscription industries are encouraged to apply.

Nice To Haves

Expertise in lifecycle marketing, customer retention, and strategic testing.
Strong understanding of customer segmentation, behavioral marketing, personalization, and marketing automation.
Ability to influence cross-functional stakeholders across Marketing, CRM, Governance, Revenue Marketing, Product, Analytics, Engineering, and IT.
Experience presenting strategy, performance, and recommendations to executive leadership (AVP/VP level).
Strong business acumen with experience developing business cases and evaluating ROI.
Excellent problem-solving skills with a solution-oriented mindset and a passion for continuous improvement.

Responsibilities

Translate marketing strategies into technical requirements by partnering closely with IT and Engineering teams.
Develop and execute customer retention and churn mitigation strategies that increase subscriber engagement and loyalty.
Design and launch innovative testing roadmaps that uncover new opportunities to reduce churn and improve customer lifetime value.
Lead lifecycle marketing initiatives focused on engagement, upsell, cross-sell, personalization, and automation.
Serve as the marketing lead for subscription package strategies, representing best practices across cross-functional initiatives.
Partner with Governance, CRM, Revenue Marketing, Engagement Marketing, Analytics, and Product teams to deliver integrated customer experiences.
Build measurement frameworks and KPI dashboards to evaluate campaign success, subscriber retention, engagement, and revenue growth.
Leverage customer insights, behavioral data, segmentation, and campaign performance to optimize existing customer journeys and identify new opportunities.
Develop business cases and cost-benefit analyses that demonstrate the value of strategic initiatives.
Provide regular updates and strategic recommendations to senior marketing leadership while proactively identifying risks and solutions.