Marketing Data Manager

Jobber•Edmonton, AB

8d•CA$98,300 - CA$133,100•Hybrid

About The Position

Jobber is seeking a Marketing Data Manager to join their Demand Generation team. This role is crucial for ensuring accurate and consistent measurement of go-to-market investments, particularly inbound lead spend. The Marketing Data Manager will own marketing attribution and data enablement, collaborating with data teams on infrastructure and supporting applied analytics for the top of the funnel, including experiment measurement and improving data flows for outbound and retargeting efforts. Accurate attribution is fundamental for evaluating ROI and prioritizing spend, and this role aims to reduce risk, speed up decision-making, and enhance continuity within RevOps.

Requirements

Strong experience in attribution, marketing analytics, or revenue analytics in a high-velocity GTM environment.
Ability to own ambiguous, high-stakes measurement problems end-to-end, from data inputs to stakeholder-ready outputs.
Proven skill in diagnosing complex inconsistencies across tracking, data pipelines, and business logic.
Comfort partnering cross-functionally (RevOps, Marketing, BI, Ad Ops) and translating technical work into clear, practical guidance.
A builder mindset: you document, enable, and improve systems so the organization scales beyond you.

Responsibilities

Evolve Attribution Modelling & Methodology: Manage and improve first-touch attribution model, incorporate new signals, and partner with Analytics on business definitions, methodology, and interpretation. Enhance multi-touch attribution model, including non-clickable sources like connected TV and Salesforce data. Build model comparison analyses and reporting. Act as the primary point of contact for diagnosing attribution inconsistencies.
Data Integration & Attribution Infrastructure: Integrate new marketing attribution sources end-to-end, including developing reverse ETL models and seed tables. Maintain and update attribution seed tables. Monitor and validate UTM structures and attribution signals. Coordinate with Ad Operations to ensure tracking configurations align with attribution needs.
Data Modelling: Write and maintain production-quality SQL to analyze marketing, product, and revenue signals into analysis-ready and reverse ETL datasets. Translate data analysis into dimensional/semantic model requirements. Collaborate with data teams to review and maintain data models supporting attribution. Review and maintain quality checks and validation logic. Partner with BI and stakeholders to align on definitions, logic, and documentation.
Documentation, Training & Stakeholder Enablement: Lead attribution onboarding/training for new Marketing hires. Develop and maintain documentation for attribution logic, seed table dictionaries, UTM standards, and model configuration.
Support Applied Top-of-Funnel Analytics & Growth Operations: Support proactive enhancements that improve attribution ROI and stakeholder confidence. Help operationalize prospect data flows for GTM teams.