Product Marketing Manager, Chevrolet Crossovers

GM•Warren, MI

4d•Hybrid

About The Position

As a Chevrolet Product Marketing Manager, you will serve as the voice of the customer and business lead for assigned Crossover programs with a development homeroom in South Korea. The role requires evening virtual meetings with team members in South Korea as well as daytime meetings with the brand team in Warren, MI. This role works across the full vehicle enterprise including Brand, Product Development, Design, Engineering, Finance, Pricing, Research, Manufacturing, Sales to deliver customer-focused, competitive, and profitable vehicle plans from early strategy through launch and in-market execution. This role is responsible for translating customer insights, competitive dynamics, brand strategy, regulatory requirements, cost/complexity inputs, and business objectives into clear product recommendations. The Product Marketing Manager will lead target customer definition, vehicle positioning, pricing, content strategy and forecasting for assigned programs.

Requirements

Bachelor's degree or equivalent years of relevant experience in lieu of a degree
5+ years of experience in marketing, product marketing/development, planning (market research or forecasting) or related fields
Strong business acumen across product strategy, market dynamics, and customer behavior
Proven ability to influence and lead cross-functional teams without direct authority
Demonstrated ability to balance customer, brand, competitive, regulatory, and financial inputs
Clear, concise communicator with strong executive presence (written and verbal)
Strong problem framing, decision-making, and recommendation skills
Ability to manage multiple priorities with speed and attention to detail
Ability to act as spokesperson in media events, dealer events, training videos, & internal product presentations

Nice To Haves

Master's degree in Business Administration or related field
Familiarity with GM global vehicle development, pricing, and marketing launch processes
Familiarity with GM Product, Marketing, and Research systems and databases e.g., Product Program Content (PPC), CR/DN, Vehicle Content and Pricing System (VCPS), Sales and Registration Reporting, New Vehicle Customer Study.

Responsibilities

Lead product marketing execution across various product, marketing, design, engineering and launch forums
Develop product content, packaging and pricing plans and assess the strength of vehicle vs key competitors
Represent the voice of the customer and brands in Program Execution Teams, GVDP gate reviews, Pricing Reviews, research clinics, complexity management forums, launch teams, and leadership reviews.
Translate market research, clinic results, competitive intelligence, sales performance, customer feedback, and business case inputs into actionable product recommendations.
Execute consistent brand standards including DNA, performance, trim levels, content, and nomenclature/badging
Maintain marketing intent through PPC, CR/DN, VCPS, packaging sheets, order guide inputs, launch materials, and other required systems/documentation.
Partner with many other functions for example, Engineering, Design, Finance, Pricing, Order Fulfillment, Manufacturing, and Brand Marketing to resolve trade-offs related to content, cost, complexity, timing, feasibility, and profitability.
Provide product expertise for leadership reviews, media events, dealer events, training, vehicle prep, vehicle buyoffs, and internal presentations.
Manage multiple programs, model years, lifecycle actions, and special projects while maintaining clear priorities and high-quality execution.