Sr. Product Marketing Manager (Remote)
About The Position
We are seeking a Sr. Product Marketing Manager, B2B to be the connective tissue between Rula’s go-to-market strategy, Sales and B2B Marketing teams. This person will own B2B positioning and messaging across multiple priority audiences — turning market insights, buyer research, and field intelligence into crisp, deal-winning assets that help our Sales team close. You will own and evolve the foundational GTM toolkit that powers Rula’s commercial growth: pitch decks, one-pagers, battlecards, and case studies, all grounded in a sharp, consistent narrative. This role sits at the intersection of strategy and execution—ideal for a PMM who loves the craft of positioning and the satisfaction of seeing their work move pipeline.
Requirements
- 7+ years of relevant experience
- 3+ years of experience in product marketing domain space, including within marketplaces, employer benefits landscape, healthcare industry, and/or in a B2B2C context
- Demonstrated ability to create audience-specific messaging frameworks and positioning for complex, multi-stakeholder buyers
- Comfort working across multiple B2B audiences, with dedicated expertise building and maintaining a B2B sales toolkit (pitch decks, one-pagers, battlecards, case studies) from low baseline
- Quantifiable track record of partnering closely with Sales teams to gather field insights and translate them into deal-winning assets and messaging
- Experience utilizing a user-centric mindset conducting primary research to develop buyer personas and ICPs
- Proven AI fluency — actively leveraging AI tools to accelerate drafting, research synthesis, and asset creation
Nice To Haves
- Previous experience working directly in mental healthcare industry
- Strong executive communication and presentation skills; with comfort presenting strategy and recommendations to senior leadership
- 1+ years experience at a high-growth start-up
Responsibilities
- Own B2B positioning and messaging across multiple priority audiences.
- Translate market insights, buyer research, and field intelligence into deal-winning assets.
- Develop and maintain the foundational GTM toolkit including pitch decks, one-pagers, battlecards, and case studies.
- Gather field insights through close partnership with Sales teams.
- Translate field insights into deal-winning assets and messaging.
- Conduct primary research to develop buyer personas and ICPs using a user-centric mindset.
Benefits
- 100% remote work environment
- Working hours to support a healthy work-life balance
- Attractive pay and benefits
- Full transparency of pay ranges
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access
- Generous time-off policies
- 2 company-wide shutdown weeks each year for self-care
- Paid parental leave
- Employee Assistance Program (EAP)
- New hire home office stipend
- Quarterly department stipend
- Wellness events and lunch & learns
- Community and employee resource groups
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
