About The Position

The Senior Product Marketing Leader is responsible for building and articulating market and product strategies and value sells for respective Commercial Engines & Services.

Requirements

  • For US & UAE Candidates only: Bachelor's degree from an accredited university or college, preferably in marketing, business, or engineering
  • Minimum of 10 years working experience in Aviation industry
  • For UK Candidates only: Significant experience in the Aviation industry
  • Right to Work Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications.
  • Baseline Personnel Security Standard (BPSS) clearance is required and must be maintained for this role.

Nice To Haves

  • Commercial aviation industry experience
  • Product marketing experience
  • Ability to tell a story and develop presentations to influence leaders and stakeholder on program commercial strategy
  • Experience with lean, able to adopt lean mindset and tools for marketing activities
  • Strong oral and written communication skills, strong interpersonal and leadership skills
  • Solicit, collect, and analyze large quantities of data to succinctly capture key insights
  • Demonstrated ability to analyze and solve complex problems
  • Demonstrated ability to lead programs / projects; ability to document, plan, market, and execute programs
  • Established project management skills

Responsibilities

  • Develop the long-term strategic vision and value proposition for the assigned business channel, product line, and/or services offering.
  • Perform maintenance cost study and conduct external communication with airframers and lessors.
  • Coordinate with product line cost of ownership team, develop analytics and services value sell content with short term and life cycle maintenance cost to support sales campaign and customer summits communication.
  • Support strategic business plan and pricing discussion, participate in CFM commercial policy discussion and bring solution to address market feedback and achieve business goal.
  • Articulate and present GE’s product value differentiation in the market to assigned customer segments.
  • Monitor any current and future competitive threats in the industry and provide recommendations to maintain or secure GE’s desired market positioning.
  • Coordinate with airframers to develop joint value sells.
  • Build network of industry experts through industry events and personal engagement to stay apprised of evolving trends, and share trends in a thoughtful way
  • Evaluate aircraft utilization and productivity metrics, along with their projected outlook, to inform strategic decision-making.
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