Sr Manager Product Marketing

Ascend Learning, LLC•Burlington, OR

1d•Remote

About The Position

Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers. Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025. We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more. As an organization fueled by a commitment to elevate the education and training of healthcare professionals, MedHub and BoardVitals offerings drive prominence as leading medical education solutions. MedHub's proven software and expertise enable more than 600 Graduate and Undergraduate Medical Education institutions, Nursing and Health Sciences training programs to exponentially reduce administrative burden, improve data clarity, and maximize institutional oversight. When combined with BoardVitals' exam prep materials and analytics, used by more than 1.5 million students, residents, and practitioners for their board and recertification exams or continuing medical education requirements, the two provide institutional leaders with data-driven insights to inform and advance curriculum effectiveness and, ultimately, physician preparedness. Medhub & BoardVitals are brands in Ascend Learning's healthcare segment. Ascend Learning’s medical education category (primary brands of MedHub and BoardVitals) is currently searching for a Sr Manager, Product Marketing who is a stellar problem-solver, a clear communicator, and operates with an ownership attitude. The Product Marketing Sr Manager will be the Marketing Category lead and will be responsible for developing a deep understanding of our market, customer needs and solutions to lead strategies that generate demand, maximize revenue, and build trust. This role will work cross-functionally with the leads across marketing, product management, and sales partners to drive value, positioning, and results.

Requirements

Bachelor’s degree in marketing, communications, or a related field; equivalent experience considered.
8+ years of marketing experience, with significant experience in product marketing and B2B categories.
Proven experience leading or mentoring product marketers, with the ability to coach, prioritize, and scale impact through a team.
Deep knowledge of product marketing fundamentals, including positioning, messaging, segmentation, and go-to-market strategy.
Experience developing and executing category- or portfolio-level strategies that drive demand, adoption, and revenue.
Strategic, analytical thinker with the ability to translate market and customer insights into actionable plans.
Strong cross-functional leadership skills; ability to influence and align stakeholders across Product, Sales, Growth Marketing, and Brand.
Exceptional written, verbal, and presentation skills, with the ability to adapt messaging for executive, sales, and customer-facing audiences.
Working knowledge of marketing automation, lead generation, and modern marketing technologies.
Comfortable operating in a dynamic environment, balancing near-term execution with long-term strategy.
Bachelor’s degree in marketing, communications, advertising, or a related field or equivalent experience preferred.
8+ years of marketing experience, preferably in a B2B category.
Knowledge of product marketing principles and best practices, including understanding of go-to-market strategies, messaging and segmentation.
Strategic and analytical thinker who can create and implement strategies that drive demand and build trust, with a strong ability to articulate a unique value proposition.
Excellent people and influencing skills to interact with marketing colleagues, cross-functional teams and external partners.
Passionate about understanding customer needs and behaviors and translating them into actionable insights.
Superior leadership and management skills. Ability to prioritize projects and coach direct reports. Ability to prioritize and adapt to changing market and organizational dynamics when needed.
Exceptional written, verbal and presentation skills with the ability to tailor messaging across sales, marketing and product management teams.

Nice To Haves

Background in healthcare, SaaS, or education technology strongly preferred.
Experience in healthcare, SaaS, or education technology will be considered a plus.

Responsibilities

Lead the Medicine Category marketing strategy across brands (e.g., MedHub, BoardVitals), setting direction that drives demand, revenue growth, and long-term market leadership.
Translate business and product priorities into clear, executable marketing plans, aligning category strategy with enterprise and brand-level goals.
Manage and develop the Medicine Product Marketing Manager, setting clear priorities, coaching talent, and ensuring strong execution across initiatives.
Own product positioning and messaging, translating customer and market insights into compelling narratives that differentiate our solutions and resonate with medical education audiences.
Oversee go-to-market strategy and execution for new products and enhancements, partnering closely with Product and Sales to ensure launch readiness and adoption.
Partner cross-functionally with Growth Marketing, Brand, Product and Sales to deliver integrated campaigns and commercial enablement that support pipeline growth.
Foster a culture of deep understanding of the market, customer-centric thinking, ownership, and collaboration, while ensuring strong execution and accountability across the team.
Maintain a strong point of view on the medical education market and competitive landscape, sharing insights that inform strategy, roadmap decisions, and thought leadership.
Define success metrics, review performance, and continuously optimize launches and campaigns based on results.