Product Marketing Manager

Relay, a tech startup based in Raleigh, is seeking a Product Marketing Manager to lead the go-to-market strategy and branding for their innovative products. This role involves working closely with product managers to define product messaging and positioning, as well as creating marketing content and introducing new campaigns and outreach methods. The successful candidate will be responsible for driving successful product launches and making the products stand out for potential customers. They should have proven experience in product marketing, preferably in a SaaS or technology company, and possess strong marketing skills and a growth mindset.

• Work across several aspects of marketing – from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events, and communication -- to craft a holistic go-to-market strategy
• Execute the strategy - Roll up your sleeves and drive the strategies and marketing plans that drive awareness, engagement, and product adoption.
• Leverage marketing insights to better understand our customers and represent the voice of the user.
• Lead content creation in support of customer-facing marketing and sales initiatives - including sales presentations, Relay website, prospect education
• Track, analyze, and report on key performance metrics and marketing initiatives' effectiveness to optimize strategies and drive continuous improvement.

• Proven experience and impact in a product marketing role, preferably in a SaaS or technology company.
• Marketing experience (e.g. research, messaging, positioning, branding, creative development, campaign execution).
• Growth mindset that encompasses curiosity, a passion for excellence, and the ability to adapt to a dynamic start-up environment.

• 100% Paid Insurance Health, Dental, Vision, Long/Short Term Disability and Life Insurance benefits for you and those who depend on you
• Generous Paid Time Off
• 401(K) Savings Plan + Company Match
• Baby Cash Reward + Paid Parental Leave
• Annual credit towards items that promote productivity and/or wellness. This includes smartphones, fitness trackers, gym/fitness memberships, workout equipment and more.
• Free Snacks and Fun Times
• Latest tech, standing desks, and all the accessories and software you need to succeed in your role