Product Marketing Manager
Airbase
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Posted:
August 25, 2023
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Remote
About the position
The job overview for this role is that Airbase is seeking a Product Marketing Manager with experience in finance, accounting, procurement, or the fintech space. The role involves owning the go-to-market launch process for new products and key components of the Airbase platform, working closely with cross-functional teams, and developing a deep understanding of the product to provide messaging and support sales and marketing programs. The ideal candidate will also be responsible for enabling pre-sales teams, understanding customer challenges, and bringing market insights to support product planning.
Responsibilities
- Own the go-to-market launch process for new products and key components of the Airbase platform
- Provide strategy, messaging, and coordinate structured launches to drive adoption and sales success
- Ensure alignment with cross-functional teams from Product Management, Sales, Marketing, Customer Success, etc.
- Work closely with Product Managers to support product launch and success in the market
- Develop a deep understanding of the Airbase product and act as the subject matter expert on key product areas
- Provide messaging, value propositions, benefits, and material to support sales and marketing programs
- Enable pre-sales teams by providing messaging, collateral, competitive intelligence, and support
- Understand the challenges faced by finance, accounting, and procurement teams
- Synthesize a compelling message that resonates with customers, prospects, and stakeholders
- Research and understand the market, share competitive intelligence, and support product planning.
Requirements
- Experience in finance, accounting, procurement, or in the fintech space
- Strong understanding of product marketing and go-to-market launch process
- Ability to develop messaging, value propositions, and benefits for sales and marketing programs
- Knowledge of the challenges faced by finance, accounting, and procurement teams
- Ability to synthesize a compelling message for customers, prospects, and stakeholders
- Research and market analysis skills
- Strong collaboration and communication skills with cross-functional teams
- Background or experience in finance, accounting, or procurement aspects
Benefits
- Full-time and remote work
- Competitive cash compensation and equity
- Opportunity to work with innovative companies
- Opportunity to work with cross-functional teams
- Opportunity to be the voice of the customer
- Opportunity to develop a deep understanding of the product
- Opportunity to work in a high-growth, fast-paced environment
- Opportunity to work with sales and marketing teams in different time zones
- Excellent communication and presentation skills
- Strong analytical and problem-solving abilities
- Strong program management skills
- Flexibility in working hours
- Opportunity to work with a remote-first company
- Opportunity to work with candidates from anywhere in the world