About the position
We are currently seeking a Product Marketing Manager to join our marketing team at Torq. This role involves various responsibilities such as sales enablement, messaging development, analyst relations, and content development. The ideal candidate will work closely with our Product team, Sales team, and growing field organization. As a Product Marketing Manager, you will be responsible for developing expertise in the Torq product, creating content to demonstrate Torq's value, creating collateral for sales teams, engaging with industry analysts, and collecting customer feedback to iterate upon messaging and content.
Responsibilities
- Develop and maintain expertise in the Torq product
- Create and iterate upon persona definitions and product positioning
- Create content (webinars, speaking sessions, blogs) demonstrating Torq's value
- Create collateral for sales and field engineering teams
- Plan and execute engagement with industry analysts
- Collect customer and prospect feedback on Torq's product and messaging
- Collaborate with marketing team to iterate upon messages and content
- Create content for marketing, sales, or analyst efforts
- Gather intelligence on product updates and customer use cases
- Incorporate feedback from customers and field teams into ongoing efforts
- Plan product launch activities and ensure internal teams are aligned
- Keep internal resource library up to date
Requirements
- Develop and maintain expertise in the Torq product
- Create and iterate upon persona definitions and product positioning
- Create content for marketing activities (webinars, speaking sessions, blogs)
- Create collateral for sales and field engineering teams (product data sheets, use case overviews, competitive battle cards, reference architectures)
- Plan and execute engagement with industry analysts
- Collect customer and prospect feedback on Torq's product and messaging
- Collaborate with marketing team to iterate upon messages and content
- Create content for marketing, sales, and analyst efforts
- Gather intelligence on product updates and customer use cases
- Incorporate feedback from customers and field teams into ongoing efforts
- Plan product launch activities and ensure alignment on key milestones and messages
- Keep internal resource library up to date
Benefits
- Sales enablement, messaging development, analyst relations, and content development responsibilities
- Opportunity to work closely with the Product team, Sales team, and growing field organization
- Develop and maintain expertise in the Torq product
- Create and iterate upon persona definitions and product positioning
- Create content (webinars, speaking sessions, blogs) demonstrating Torq's value for marketing activities
- Create collateral for sales and field engineering teams
- Plan and execute engagement with industry analysts
- Collect customer and prospect feedback on Torq's product and messaging
- Collaborate with marketing team to iterate upon messages and content
- Opportunity to work with a diverse and empowered team
- Equal opportunity employer