Product Marketing Lead

Ocean SecurityBoston, MA

About The Position

Ocean is seeking its first Product Marketing Lead to define how the company presents itself in the market. This role involves working directly with founders and cross-functional teams to translate a differentiated product and a significant market opportunity into a well-understood and memorable brand. The company emphasizes speed, quality, and direct ownership, offering a unique chance to make a significant impact at an early-stage, fast-growing cybersecurity company focused on AI-driven email security.

Requirements

  • Product marketing experience at a cybersecurity startup, including understanding the security market, buyer behavior, and marketing complex technical products.
  • Exceptional content creation and writing skills, with the ability to independently produce compelling content across various formats.
  • Experience owning positioning and messaging for technical products, understanding target audiences and communicating differentiation.
  • Experience leading analyst briefings (Gartner, Forrester, IDC) independently.
  • Exceptional communication skills, with a sharp instinct for compelling storytelling for US buyers, analysts, customers, and the security market.
  • Deep technical curiosity, with a willingness to engage with engineers and understand product details to explain them simply and accurately.
  • Strong technical range, comfortable translating complex technology into clear stories for diverse audiences.
  • Experience operating as the entire product marketing function or a significant part of it, moving from strategy to execution independently.
  • Proficiency as an AI super-user, actively experimenting with and integrating AI tools for research, problem-solving, content creation, and efficiency.
  • Comfort appearing on camera and communicating publicly, explaining complex security concepts and technical stories to external audiences.

Nice To Haves

  • Unusual curiosity and a drive to dig deep into technical concepts and new tools.
  • A creator at heart, with an instinct to immediately think about storytelling for technical problems, product insights, or market shifts.
  • Ability to comfortably move between deep technical discussions and high-level strategic communication for various stakeholders.
  • Strong taste and high standards, with an openness to feedback and a willingness to change one's mind based on evidence.
  • Enjoyment of the building process in an early-stage company, embracing ambiguity and the excitement of creating something new.

Responsibilities

  • Own Ocean's story by developing and evolving market positioning, creating clear, differentiated, and compelling messaging adapted for various audiences and moments.
  • Translate complex technology into engaging narratives and content by collaborating with product, engineering, sales, and customers to understand the product's value and communicate it effectively.
  • Act as a content engine, creating high-quality thought leadership, technical storytelling, customer stories, and launch materials across various formats.
  • Shape Ocean's market presence by building the company's voice and experimenting with new formats, channels, and ideas, focusing on AI search as a core theme.
  • Partner with sales and customer-facing teams by providing them with necessary messaging, materials, narratives, and content to communicate value and create momentum.
  • Lead major product and company moments by contributing to the story, execution, clarity, and coordination of key introductions to ensure they are noticed.
  • Build the product marketing function by defining best practices and establishing a foundation for future growth as the first product marketer at Ocean.
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