Product Marketing Lead

Nivoda

1d•Remote

About The Position

Nivoda is seeking a Product Marketing Lead to define and articulate the company's value proposition to independent jewelers. This role is foundational to all marketing efforts, including paid campaigns and sales conversations. The Product Marketing Lead will be responsible for positioning, messaging, and storytelling, ensuring that the go-to-market team can consistently communicate Nivoda's value. This is a hands-on, senior individual contributor role with the potential to build a team as the company grows. The ideal candidate is a builder who enjoys executing and wants to own product marketing end-to-end.

Requirements

5+ years in product marketing, ideally at a B2B or marketplace company, with a track record of positioning and launches that moved the business.
You are a builder. You would rather write the messaging, run the launch, and ship the deck than hand it off.
Exceptional writing and storytelling. You can take something complex and make it simple, sharp, and persuasive.
A strategic head for positioning: you can define a market, a segment, and a wedge, and defend your choices.
Comfort with data and customer research. You start from evidence, not opinion.
You work well across functions, especially with sales and product, and you build trust quickly.
Comfort as a senior IC on a small team, building process where none exists, with the ambition to grow a function over time.
You are AI forward, always testing new tools, and learnings new applications of AI to improve your efficiency and effectiveness

Nice To Haves

Experience marketing to small business owners, retailers, or a trade audience.
A marketplace, self-serve, or product-led growth background.
Sales enablement experience for an SDR or inside-sales motion.
Experience running competitive intelligence or win/loss programs.
A real interest in jewellery, retail, or craft, or the curiosity to fall for the space quickly.

Responsibilities

Own Nivoda’s positioning and messaging: define who we are for, the problems we solve, and the words we use, and keep them sharp as the business evolves.
Lead the go-to-market for product launches. Shape the narrative, coordinate across teams, and make sure new features land with the jewellers they are built for.
Build the competitive intelligence that keeps us ahead: understand the alternatives jewellers weigh, and give the team the arguments that win.
Arm our sales team with the enablement they need, from one-pagers and decks to talk tracks, so every conversation tells a consistent and compelling story.
Own the messaging and narrative on our core product and positioning pages, partnering with the teams who own the website and the signup experience.
Shape our pricing and packaging story so the value is obvious and easy to say yes to.
Feed clear, tested messaging into demand gen and content, so campaigns ladder up to one coherent point of view without ever feeling like an ad.
Ground everything in customer truth: talk to jewellers, run win/loss, and turn what you learn into sharper positioning.
Partner closely with product and the growth PM so what we build and how we talk about it stay in lockstep.