Product Marketing Lead: Temp Maternity Leave Coverage

Faire•San Francisco, CA

1d•$180,000 - $247,500•Hybrid

About The Position

Faire is hiring a senior product marketer for temporary maternity leave coverage. Product Marketing is a strategic function embedded across the product lifecycle, partnering with Product, Design, Marketing, and Revenue to shape programs, develop positioning and messaging, lead go-to-market strategy, and drive awareness and adoption across Faire’s marketplace. The role may focus on either brands selling on Faire or retailers buying from them, and its scope may shift as business needs change. The Product Marketing Lead owns the marketing strategy for a product area, identifies opportunities, sets direction, and leads work from concept through implementation. This includes end-to-end GTM strategy, positioning and narrative development, customer research, launch and adoption programs, cross-functional enablement, measurement, and influencing product roadmaps. The role requires balancing strategic leadership with fast execution, communicating with executive stakeholders, and documenting work so the team can carry it forward after the engagement. The position is hybrid. Faire employees currently work from the office three days per week—Tuesdays, Thursdays, and one flex day on Monday, Wednesday, or Friday—and hybrid employees may work remotely up to four weeks per year. The San Francisco salary range is $180,000 to $247,500 per year. The role is also eligible for equity and benefits.

Requirements

10+ years in product marketing or closely related GTM roles, including 6+ years in core product marketing.
Experience owning end-to-end GTM strategy for a product area, setting direction, identifying opportunities, and leading initiatives from concept through outcomes.
Ability to build positioning from scratch, reposition existing products, and maintain a coherent narrative across multiple launches.
Experience driving adoption through sales-assisted or lifecycle-driven motions, including sales enablement and/or lifecycle and CRM communications.
Experience setting measurable GTM goals, designing incrementality and A/B testing with analytics partners, building business cases and ROI, and using business metrics.
Bias toward action and fast iteration, including shipping to learn, setting and meeting deadlines, and adapting to new information.
Experience influencing product roadmaps and program design upstream of launch.
Ability to communicate with and align senior stakeholders at the executive level.
Experience conducting or directing customer research and translating findings into positioning and strategy.
Experience building thematic campaigns across product areas, rather than only siloed launches.
Actively experiments with and adopts AI tools to improve work and help teams apply AI to product marketing.

Nice To Haves

Experience as a contractor or consultant, ramping quickly with limited onboarding and delivering independently against a defined scope.
Background in STEM, management consulting, finance, or another quantitative field.
Experience in high-growth or scaling environments where product marketing infrastructure was still being built.
Experience marketing complex or highly technical products where customer trust and education are central to adoption.
Familiarity with how independent retailers or small business owners make decisions and earn trust.
Experience in a two-sided marketplace with distinct but interdependent brand and buyer motions.

Responsibilities

Identify opportunities in the assigned product area and lead initiatives from concept through implementation.
Set GTM strategy and own end-to-end go-to-market work, from positioning through launch and adoption.
Introduce new approaches to open-ended problems and influence cross-functional decisions.
Develop customer-informed positioning, messaging, narratives, and personas across products and launches.
Simplify product messaging for customers and reposition products for new or changing audiences.
Guide cross-functional teams in operationalizing multi-channel campaigns and sequencing customer engagement and education.
Drive adoption through sales-assisted or lifecycle-driven motions, including sales enablement and lifecycle or CRM communications.
Make timely decisions with incomplete information, launch work to learn, and iterate quickly.
Coordinate enablement with Revenue, CX, Lifecycle, and other partners.
Influence product roadmaps and program design using customer insights and act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders.
Communicate recommendations and align senior stakeholders using narratives, positioning documents, data, and insights.
Build business cases, set measurable goals, establish ROI, conduct post-mortems, and optimize GTM work.
Use AI tools to improve and accelerate work and elevate product marketing craft.
Provide direct feedback to other PMMs and document work for continuity after the engagement.