Product Marketing Lead, Stablecoins
About The Position
As the Product Marketing Lead for Stablecoins, you'll shape how we position and take to market Paxos' issuance capabilities and stablecoins. You'll own the go-to-market strategy for our tokenization platform, working closely with product, engineering, and sales teams to drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking and many more. This role offers the unique opportunity to influence how we communicate complex technology to sophisticated enterprise clients while also supporting perception and awareness of broad market facing asset brands.
Requirements
- 7-10 years of product marketing experience, with a track record of success in B2B technology or financial services
- Strong understanding of enterprise sales cycles and proven ability to enable sales teams
- Exceptional written and verbal communication skills, with ability to translate technical concepts for different audiences
- Track record of successful product launches and go-to-market initiatives
- Strong project management skills and ability to drive cross-functional initiatives
Responsibilities
- Drive the product marketing strategy for Paxos' stablecoin offerings, including positioning, messaging, and competitive analysis
- Partner with product teams to shape roadmap priorities based on market insights and customer feedback
- Develop compelling sales enablement materials and train sales teams on effectively positioning our stablecoins and tokenization capabilities
- Lead product launches from start to finish, coordinating cross-functional stakeholders and ensuring successful execution
- Create thought leadership content that establishes Paxos as the leader in blockchain infrastructure
- Build deep understanding of customer needs and translate technical capabilities into clear business value propositions
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
