Product Marketing Lead - ICX
About The Position
Intelligence Center X is Siemens' platform for the agentic enterprise. The next wave of enterprise software isn't about writing more code — it's about giving organizations the tools to combine trusted data, AI, and applications into systems that can reason and act on their own. Intelligence Center X delivers that today, through five capabilities — an Enterprise Knowledge Graph, AI/ML, agentic application development, orchestration, and governance — that together move enterprises from static software to intelligent, autonomous systems. For the customers we serve, that shift shows up in very concrete ways: engineers and data leaders who can finally find and trust the data buried across decades of enterprise systems; teams that go from idea to working application in days instead of quarters; and AI initiatives that move out of pilot purgatory and into production because the underlying data and governance can actually support them. Whether you're building this platform, proving its value to customers, or bringing it to market through our partner ecosystem, your work directly drives those outcomes for some of the most complex organizations in the world. This is one of the most ambitious enterprise AI platforms in the market — built on decades of deep domain expertise across industries as varied as manufacturing, banking, insurance, financial services, and healthcare, and already running in production at real scale for organizations with some of the most demanding data and compliance requirements in the world. If you want to work at the intersection of enterprise AI, knowledge graphs, and agentic applications — with real customers and real production stakes, across nearly every major industry — this is where that work is happening. Siemens Digital Industries Software is seeking a Product Marketing Lead, Intelligence Center X to define and drive the portfolio-level narrative, messaging architecture, and integrated go-to-market story for Intelligence Center X, Siemens' agentic enterprise system. This highly strategic role will work across a portfolio that includes technologies such as Mendix, Graph Studio, AI Studio, domain ontologies, and other Intelligence Center X components. The successful candidate will develop a compelling "better together" story that clearly articulates how these technologies combine to help customers unlock business value through AI, data, automation, application development, and intelligent workflows. The ideal candidate combines deep product marketing expertise with strong organizational leadership and influence. They can translate complex technical capabilities into differentiated customer value while aligning stakeholders across a matrixed organization around a unified commercial narrative.
Requirements
- 12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a related strategic marketing function.
- Demonstrated success developing and executing marketing strategies across multiple products within a technology portfolio.
- Experience marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or related technical products.
- Proven track record of developing portfolio-level positioning, messaging, and go-to-market strategies.
- Strong understanding of: Enterprise AI, Agentic workflows and AI systems, AI application development, Ontologies and semantic technologies, Data and knowledge graphs, Enterprise software platforms.
- Ability to connect technical innovation to measurable customer and business outcomes.
- Deep understanding of how complex technology portfolios are positioned, packaged, and brought to market.
- Exceptional strategic communication, storytelling, and narrative-development skills.
- Strong executive presence and ability to influence senior stakeholders.
- Excellent writing, facilitation, presentation, and stakeholder management capabilities.
- Ability to simplify complex technical concepts for both executive and technical audiences.
- Strong collaboration skills with experience leading through influence in highly matrixed organizations.
- Proven ability to build consensus and drive alignment across multiple functions and business units.
Responsibilities
- Develop the Portfolio Narrative: Define and communicate how the Intelligence Center X portfolio enables meaningful customer and business outcomes.
- Develop a clear and compelling "better together" story that explains the role, value, and interaction of products across the portfolio.
- Articulate how Intelligence Center X fits within the broader Siemens Software ecosystem, including industrial data, domain expertise, business processes, and digital transformation initiatives.
- Establish clear, approved messaging and positioning for Intelligence Center X and its core components.
- Define how each product contributes to the overall portfolio while ensuring messaging remains accurate, credible, and aligned with current capabilities.
- Build Messaging Architecture and Market Positioning: Create and maintain a scalable messaging framework that enables product teams to preserve differentiated product narratives while aligning to a common portfolio strategy.
- Develop positioning, value propositions, and narrative structures that resonate with executive, technical, developer, IT, engineering, operations, AI, data, and business audiences.
- Translate sophisticated AI, application development, graph technology, ontology, machine learning, and data capabilities into clear customer benefits and market differentiation.
- Ensure consistency of messaging across products, campaigns, customer-facing content, analyst interactions, and executive communications.
- Drive Cross-Functional Go-to-Market Alignment: Partner with Product Marketing Managers across the Intelligence Center X portfolio to create integrated go-to-market stories and launch strategies.
- Collaborate with Brand, Solutions Marketing, Demand Generation, Product Management, Sales, and Executive Leadership teams to activate messaging through campaigns, web experiences, content journeys, events, and pipeline programs.
- Establish messaging standards, governance processes, and alignment mechanisms that ensure consistency across the organization.
- Influence decision-making and drive alignment across diverse stakeholders in a complex, matrixed environment without direct authority.
- Support Strategic Growth Initiatives: Provide strategic guidance on portfolio positioning, market opportunities, and customer-facing narratives.
- Facilitate executive-level discussions to align stakeholders around commercial priorities and strategic messaging decisions.
- Continuously refine the portfolio narrative based on market trends, customer feedback, competitive insights, and product evolution.
Benefits
- annual incentive opportunities
- healthcare and wellness benefits
- retirement savings plans
- paid time off
- other programs designed to support employees and their families
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
