Product Marketing Lead (Acquisition & Activation)

Neko Health • New York, NY

1d

About The Position

This role sits at the heart of Neko’s growth engine. As Product Marketing Lead, Acquisition & Activation, you will own how Neko communicates its proposition from the first touchpoint a prospective member has with us, through to the decision to book. You will report to the Product Marketing Lead and work across product, demand, CRM and clinical teams to translate Neko’s offering into narratives that make proactive healthcare feel urgent, accessible, and worth it. This is a foundational role: you will be part of the early Product Marketing team, helping to build the function from the ground up and to shape how it operates.

Requirements

• 5-7 years in product marketing or lifecycle marketing — ideally in consumer technology, healthtech, or a subscription/membership business.
• Genuine interest in the future of healthcare and the ability to move seamlessly between technical, medical, and consumer industry topics.
• Experience working in close collaboration with product teams.
• Track record of developing and owning messaging frameworks — not just supporting them.
• Familiarity with organic and paid acquisition channels, including how content and positioning interact across search and digital.
• Strong writer who can collaborate effectively with a copywriter to make clinical or technical information feel clear, actionable, and human for a general audience.
• AI tool fluency is essential.

Nice To Haves

• Experience working within regulated or claim-sensitive environments is a plus (pharma, medtech, financial services).
• Familiarity with the US market preferred.

Responsibilities

• Build and own the prospective member messaging framework — the canonical source of product claims, proof points, and positioning across all acquisition channels.
• Own and iterate the content strategy for acquisition to ensure Neko’s proposition is clear and compelling at every entry point.
• Build a library of acquisition assets and channel-specific copy adapted to different member personnas.
• Partner with brand and social on awareness campaigns — providing positioning inputs, copy review, and post-campaign analysis.
• Develop robust research and reporting to enable continuous learning and improvement across the PMM function.
• Embed Medical/Legal/Regulatory review into all workflows, ensuring clinical accuracy and compliance before anything is published.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed