Acquisition Marketing Lead

The Washington Post•Washington, DC

17h•$74,000 - $111,000•Onsite

About The Position

The Washington Post is seeking an Acquisition Marketing Lead to join the Subscriber Acquisition team. This role is responsible for defining and executing the subscription product onsite acquisition strategy across the full product portfolio, including account creation, Core, Premium, add on products, Flexible Access, and other acquisition opportunities that increase subscription volume and customer lifetime value. This leader will partner closely with Product, Engineering, Analytics, Finance, and Marketing colleagues to identify and activate acquisition opportunities within onsite conversion flows to maximize revenue across all product offerings. The role requires a strong analytical foundation, expert cross-team communication and collaboration skills, high levels of organization, and a deep understanding of subscription economics. This is an individual contributor role reporting to the Manager of Subscription Acquisition.

Requirements

At least 6 years of experience in growth marketing, conversion rate optimization, pricing optimization, or product marketing within a B2C subscription business.
Demonstrated experience driving measurable revenue impact through customer acquisition or product upsell strategies.
Hands-on expertise with marketing or eCommerce technology platforms (required), with experience in campaign execution, testing, and optimization in platforms like Iterable, Salesforce, Braze or similar systems.
Demonstrated ability driving growth on web platforms, such as traffic growth, engagement, or conversion growth.
Strong analytical capability with experience using BI tools like Tableau, Looker, or Google Analytics to inform strategy and measure impact.
Ability to translate complex data into clear, executable marketing plans.
Strong cross functional collaboration skills with a track record of delivering results in fast paced environments.
This role requires a marketer who is both strategic and operational, comfortable owning revenue outcomes, and capable of executing with precision inside modern platforms to drive sustained subscriber growth.

Responsibilities

Own onsite acquisition strategy and execution to drive revenue growth and expand the paying user base.
Lead the diversification of product offerings and monetization paths by matching customers to the most relevant products, increasing conversion, and maximizing lifetime value.
Position acquisition as a core driver of B2C revenue diversification through disciplined experimentation, strong cross functional alignment, and continuous optimization.
Define and lead the onsite acquisition roadmap across product offerings including Flexible Access, Premium, Core, and add ons with a focus on driving paying users, and revenue growth.
Identify and scale monetization opportunities by improving how products are surfaced, positioned, and priced across onsite experience.
Translate behavioral and revenue insights into clear segmentation and offer strategies in partnership with Analytics and Revenue Science.
Shape differentiated value propositions for each product and audience cohort in collaboration with Brand Marketing and Product.
Integrate new and existing products into a cohesive subscription ecosystem that supports both acquisition and long term value creation.
Lead cross-functional A/B and multivariate experimentation across offers, pricing tiers, paywall treatments, and audience segments, setting standards for test design, learning velocity, and iteration.
Set a high standard for test design, learning velocity, and iteration to ensure insights translate into measurable impact.
Ensure strong execution through quality assurance, documentation, and scalable processes that support consistent delivery.
Establish and monitor clear KPIs including product mix coverage, product conversion rates, revenue impact, and lifetime value contribution.
Define dashboard needs in partnership with Analytics to track performance by cohort, touchpoint, and product offering.
Recommend clear actions to improve performance based on data.
Partner closely with Acquisition, Product, Engineering, Marketing, and Revenue Science teams to align strategy and execution.
Ensure seamless onsite acquisition journeys with minimal friction and clear paths to purchase.
Maintain structured documentation of product mappings, customer journeys, and test results to enable scale and knowledge sharing.
Stay current on advancements in personalization, AI driven segmentation, and platform capabilities to continuously strengthen acquisition performance.