Product Marketing Ecosystem Senior Director

Protiviti • San Francisco, CA

1d • $212,000 - $341,000 • Hybrid

About The Position

We are seeking an Ecosystem Marketing Senior Director to join Protiviti, routinely recognized as a Best Place to Work. Protiviti works in a hybrid environment, and this role requires that you work in-person in our office several times per week. Ideal locations for this role are San Francisco, CA; Chicago, IL; New York, NY; or Atlanta, GA.

As Protiviti’s Ecosystem Marketing Senior Director, you will oversee the end-to-end partner marketing strategy across our ecosystem of technology Independent Software Vendor (ISV) partners, alliance and strategic partners, and channel/reseller partners. You will build and lead a team of partner marketing professionals, drive joint go-to-market programs that generate pipeline, and position our firm as the partner of choice.

Requirements

• 15+ years of B2B marketing experience, with at least 10 years focused on partner, alliance, or channel marketing in a technology or consulting environment.
• Ability to travel for meetings, conferences, etc.

Nice To Haves

• Strong strategic thinking with the ability to translate business goals into actionable, prioritized marketing plans.
• Exceptional relationship management skills, ability to build trust with senior partner stakeholders and navigate complex, multi-stakeholder environments.
• Confident communicator and storyteller, with the ability to craft clear messaging for partner and executive audiences.
• Analytically driven; comfortable using data to evaluate program performance and make trade-off decisions.
• Highly organized with strong project management skills; able to manage multiple programs and partner relationships simultaneously.
• Collaborative by nature, with a track record of working effectively across Sales, Product, and Marketing functions.
• Strong understanding and practical experience with AI in marketing (e.g., content generation, analytics).
• Ability to work collaboratively across multiple stakeholders and teams to integrate strategies and messaging in a dynamic work environment.
• Experience at or working closely with a major technology partner (Microsoft, AWS, Google Cloud, Salesforce, ServiceNow, or similar).
• Familiarity with consulting or professional services go-to-market models.
• Experience with partner relationship management (PRM) platforms or marketing automation tools.

Responsibilities

• Define and own the global partner marketing strategy that drives brand awareness, credibility and engagement across our Ecosystem partner tiers.
• Serve as the senior marketing voice for partner relationships, collaborating closely with the Partner Alliance, Sales, and Delivery teams to align go-to-market priorities.
• Build annual and quarterly partner marketing plans that map to firm-wide revenue targets and partner tier objectives.
• Establish the framework, governance, and KPIs for measuring partner marketing ROI across the portfolio.
• Develop and execute joint marketing programs with strategic ecosystem partners, including co-branded campaigns, solution launches, field events, executive briefings, and thought leadership.
• Negotiate and activate partner marketing development funds (MDF) and co-op budgets to maximize joint investment.
• Drive awareness and demand generation programs through partner channels, including partner-sourced and partner-influenced pipeline.
• Oversee the development of partner-facing and partner-enabled sales collateral, solution briefs, case studies, and playbooks.
• Assess, track and report on marketing efforts and understand impact of campaigns and modify strategies to enhance effectiveness and brand awareness.
• Closely collaborate with product and industry marketing teams to partner on events and marketing campaigns, including webinars, conferences, and roundtables.
• Coordinate conference sponsorship and/or speaking engagement logistics and activities.
• Lead and develop a team of partner marketing managers and specialists.
• Set individual and team goals aligned to broader marketing and business objectives; provide ongoing coaching, feedback, and career development support.
• Foster a collaborative, high-accountability team culture that balances strategic thinking with executional excellence.
• Serve as an escalation point and senior stakeholder for complex partner marketing engagements.
• Champion the firm’s partner story in the market, articulating why partners choose to build, sell, and grow with us.
• Develop partner-specific messaging and value propositions that align with Protiviti’s message.
• Represent the firm at key partner events, conferences, and executive forums (e.g., partner summits, QBRs, industry trade shows).
• Partner and build relationships with our practice leaders to develop and drive consistent go-to-market strategies.
• Act as the connective tissue between Protiviti practice professionals, Partner Alliance and broader Marketing team, ensuring partner stories are woven into demand generation, content, digital, and brand programs.
• Collaborate with alliance teams to equip sellers with partner-led assets and co-sell narratives.
• Partner with Finance and Marketing Leaders to manage MDF budgets, track spend, and report on co-marketing investment outcomes.
• Work with marketing and ecosystem partners to proactively scope marketing agreements.

Benefits

• medical, dental, and vision coverages
• FSA and HSA healthcare accounts
• life and accident insurance
• adoption and fertility assistance
• paid parental leave up to 10 weeks
• short/long term disability
• company 401(k) savings and investment plan with an employer match of 50% on the first 6% of your contributions
• Choice Time Off (CTO) for vacation, personal needs, and sick time
• 11 paid holidays each calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed