Product Marketing Director - Platform and Partner Ecosystem
About The Position
We are seeking an experienced Product Marketing Director to join our Portfolio Marketing team within the Marketing division. This role will lead our Platform and Partnership Go-To-Market (GTM) launch efforts, managing a cohesive brand and partnership strategy that positions interoperability and integrated partners as a vital driver of customer value and platform strength. The Director will support scalable growth across our business, enhance our ecosystem value, and unlock new revenue opportunities for athenahealth. The Director will manage a cohesive athenaConnect brand that positions interoperability and integrated ecosystem partnerships as a vital driver of customer value and athenahealth differentiation. As a key member of a cross-functional team, this individual will bridge connectivity between product, marketing, sales, service delivery, and the Partnership commercial teams. This position will oversee product marketing for our interoperability platform and integrated partner solutions, focusing on product positioning, messaging, and commercial enablement programs to empower our commercial teams to effectively communicate the value of our market-leading integration capabilities to a broad audience spanning the healthcare ecosystem, including providers (ambulatory practices and health systems), payers, risk-bearing entities, and other ecosystem partners. This includes developing cohesive messaging that highlights the unique value of our network and partner ecosystem for each market segment. In this role, the Product Marketing Director will support the growth of athenahealth’s multi-tier partnership program, developing partner-facing messaging and leading integrated partnership launches.
Requirements
- Bachelor’s Degree required; degree in business, marketing, or communications preferred.
- 10+ years of professional experience marketing within the healthcare IT / EHR industry.
- 5+ years of experience in product marketing, managing product launches, and developing messaging and enablement programs.
- Strong familiarity with healthcare interoperability standards and frameworks (e.g., HL7/FHIR, USCDI, EDI) and a working understanding of the broader interoperability landscape is required.
- Strong strategic thinking and analytical skills, translating market insights into actionable marketing strategies.
- Excellent communication and collaboration skills.
- Strong leadership skills, with comfort leading across both direct and matrix teams.
Responsibilities
- Own product marketing for the Athena Connect interoperability suite: Craft a cohesive and differentiated message to support articulation of athenahealth’s interoperability and integration capabilities, marketed across the ecosystem to providers, payers, health systems, developers, and other ecosystem partners.
- Curate partner ecosystem positioning and value messaging: Develop and expand provider-facing messaging and positioning that articulates the value of athenahealth’s integrated partner network.
- Lead high impact product and partnership launches: Oversee the launch of new products and partnerships, from messaging and positioning through commercial enablement, and guide matrixed teams supporting launch efforts with clear communication and strategic leadership - ensuring alignment with commercial goals and market needs.
- Competitive Analysis: Work with internal competitive intelligence teams to inform analysis of competitors' interoperability products, strategies, and market positioning to inform differentiation and GTM strategies.
- Commercial Enablement: Equip commercial teams with the necessary knowledge, content, and tools to effectively communicate product value and drive sales.
- Cross-Functional Collaboration: Act as a liaison between product, marketing, sales, service delivery, and the Partner Marketing team to ensure effective product positioning and launch execution. Work in close partnership with Partner Marketing, which will lead partner campaigns, marketplace promotion, co-marketing, and activation programs.
Benefits
- health and financial benefits
- commuter support
- employee assistance programs
- tuition assistance
- employee resource groups
- collaborative workspaces
- dogs welcome in some offices
- flexibility for work-life balance
- sponsorship of events throughout the year, including book clubs, external speakers, and hackathons
- company culture based on learning
- support of an engaged team
- inclusive environment where all employees are valued
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What This Job Offers
Job Type
Full-time
Career Level
Director
