Product Marketing Director – GSI and Strategic Partnerships

OneStream Software

20d•Remote

About The Position

OneStream is hiring a Director of Product Marketing to own and scale the company’s strategic partnerships, including Microsoft and Global Systems Integrators (GSIs). This leader will architect and operationalize end‑to‑end Go‑To‑Market motions that drive measurable pipeline, revenue, and market impact. Serving as the GTM quarterback for the Microsoft and GSI ecosystem, this role will design co‑sell plays, enable field teams, shape joint value propositions, and activate partner‑led growth strategies across industries and regions. Reporting to the Senior Director of Product Marketing, this role sits at the intersection of Product Management, Alliances, Sales, and Marketing. The Director will build repeatable partnership GTM programs, influence executive stakeholders internally and externally, and elevate OneStream’s presence across the partner ecosystem. This is a high‑impact role for a strategic operator who thrives on building scalable growth engines and shaping how partnerships drive enterprise revenue.

Requirements

Bachelor’s degree in Business, Finance, or equivalent.
8+ years of relevant Product Marketing experience in Corporate Performance Management (CPM), Sales, Pre-Sales or Consulting with a solid understanding of finance processes and the target personas.
Experience enabling enterprise sales cycles.
Experience in high‑growth B2B cloud environments.

Nice To Haves

10+ years of GSI or strategic partner marketing experience is highly desirable.
Excellent communication skills, including writing, content development and presentation.
Strong understanding and track record of enabling the entire sales cycle: sales enablement, selling to customers/partners, and conversations with business executives and technical decision-makers.
Experience in high-growth B2B Cloud businesses.
Experience managing external resources and collaborating with other functions in the company.
Experience building and leading teams or agencies (even if not immediately).
Prior experience owning global GTM operating models.
MBA or advanced degree.

Responsibilities

Own the global Go-To-Market strategy for OneStream’s Microsoft and Global Systems Integrator (GSI) partnerships, designing scalable co-sell motions that drive measurable pipeline growth, revenue impact, and market expansion.
Serve as the GTM quarterback for strategic alliances, aligning Sales, Alliances, Product Management, and Marketing around integrated partner plays and execution models.
Architect repeatable partnership programs, including joint value propositions, vertical solution plays, account-based co-sell motions, and field enablement frameworks.
Partner closely with Microsoft field teams and alliance leadership to activate co-selling motions across priority accounts, industries, and regions.
Build and maintain the partnership GTM operating model, including playbooks, governance cadence, KPI frameworks, and quarterly business reviews.
Develop and execute integrated partner marketing programs, including field events, webinars, ABM campaigns, and executive roundtables to drive engagement and pipeline.
Lead partner enablement strategy, including sales playbooks, certification paths, training programs, and solution toolkits to scale partner effectiveness.
Own joint messaging and positioning for Microsoft and GSI solutions, ensuring consistency across sales, marketing, and partner channels.
Collaborate with Product Management to influence roadmap priorities based on partner feedback, market insights, and field learnings.
Define and track success metrics, including partner-sourced pipeline, win rates, ACV expansion, and campaign ROI, and regularly report performance to executive leadership.
Act as an executive spokesperson for OneStream in partner forums, industry events, analyst briefings, and customer engagements.
Build and lead a partnership-focused product marketing team and agency ecosystem over time to scale impact globally.
Manage complex and ambiguous communications across key business stakeholders within product management, presales domain, and customer adoption marketing to advance the Customer Advisory Board (CAB) and influence executive and domain-centric user groups.