Director, Strategic Partnerships

Xponential Fitness•Irvine, CA

15h•Hybrid

About The Position

Xponential Fitness is seeking a Director of Strategic Partnerships to help drive and scale strategic partnership initiatives across its portfolio of brands, including Club Pilates, Pure Barre, YogaSix, StretchLab, and BFT. This role will support the development and execution of partnerships that drive customer acquisition, increase brand visibility, and improve franchisee economics. Reporting to senior leadership, the Director will lead day to day partnership management and execution while collaborating cross functionally across Marketing, Product, Finance, Legal, Franchise Operations, and Brand teams. The ideal candidate is a strong relationship builder and strategic thinker who thrives in a fast paced environment and can balance strategic planning with hands-on execution.

Requirements

7 to 10+ years of experience in strategic partnerships, business development, account management, or related fields
Proven experience managing partnerships and cross functional initiatives
Strong business and financial acumen with understanding of customer acquisition and revenue models
Excellent communication, negotiation, and stakeholder management skills
Highly organized with strong project management and execution capabilities
Ability to thrive in a fast paced, evolving environment

Nice To Haves

Experience in franchise, multi unit, marketplace, or consumer facing businesses preferred

Responsibilities

Support the development and execution of the strategic partnerships roadmap across all brands
Identify and evaluate partnership opportunities across aggregators, loyalty programs, lifestyle brands, and accessibility or affordability solutions
Build and maintain a pipeline of partnerships that drive customer acquisition and long term customer value
Assess partnership opportunities based on strategic alignment, financial impact, operational feasibility, and franchisee benefit
Manage the partnership lifecycle from outreach and negotiation through activation and ongoing relationship management
Support contract negotiations and coordinate with Legal and Finance teams as needed
Develop partnership proposals, business cases, and recommendations for leadership review
Ensure partnership structures align with business goals and franchisee economics
Collaborate with Franchise Operations and Brand teams to support successful partnership rollouts across studios
Help ensure partnerships are easy to implement and scalable across the franchise network
Support initiatives that improve lead generation, customer acquisition efficiency, and customer retention at the studio level
Gather feedback from franchisees and internal stakeholders to improve partnership effectiveness
Coordinate partnership launches and activation plans across multiple brands and stakeholders
Maintain partnership trackers, timelines, and reporting tools
Partner cross functionally to ensure alignment on goals, deliverables, and communication plans
Help drive operational consistency and process improvement across the partnerships function
Track partnership performance against key metrics including leads, revenue, ROI, CAC, and LTV
Prepare regular reporting and performance updates for leadership
Identify opportunities to optimize existing partnerships and improve results
Support ongoing partner accountability and performance management
Contribute to a collaborative, high accountability team environment
Mentor and support junior team members as appropriate
Operate with a hands on, solutions oriented mindset
Represent the company in partner meetings, negotiations, and industry events as needed