Product Marketing Cyber GTM Manager

Booz Allen Hamilton•McLean, VA

1d•Remote

About The Position

Join a team bringing next-generation cybersecurity technologies and strategic partnerships to market across the defense and intelligence community. As a Cyber GTM Manager, Product Marketing, you'll translate complex technologies and strategic partnerships into compelling product positioning, customer stories, go-to-market strategies, and integrated GTM campaigns that shape market perception, engage target audiences, and drive awareness, pipeline, and growth. You'll work at the intersection of product, technology, partnerships, sales, marketing, and executive leadership to understand emerging capabilities and turn them into clear, differentiated offerings. You'll develop and execute strategic GTM campaigns that bring together executive messaging, thought leadership, social and digital content, customer engagement, partner communications, events, and sales activation. This includes coordinating executive LinkedIn campaigns and messaging for Booz Allen and strategic technology partners, ensuring that our leaders and partners tell a consistent, compelling story to the market. From developing product narratives and customer pitch decks to shaping executive communications, launching partner campaigns, and building sales enablement materials, you'll help define how we tell the story, who we tell it to, and how we turn that story into market engagement and pipeline. You'll partner closely with product and engineering teams to understand what we're building, strategic technology partners to develop joint market opportunities, and sales teams to understand what customers need to buy. You'll turn those inputs into compelling stories and practical tools—including pitch decks, slick sheets, pricing materials, battlecards, solution briefs, executive messaging, social content, campaigns, and other assets that help our teams engage customers and win business. This is a strategic, hands-on role for a strong communicator and storyteller who can move comfortably between technology, strategy, marketing, partnerships, and sales—someone who can take a complex capability, understand why it matters, and build the narrative, campaign, and sales motion that brings it to life for customers, executives, partners, and sellers. Join us. The world can’t wait.

Requirements

7+ years of experience in a product marketing, go-to-market strategy, strategic communications, or strategic partnerships field
7+ years of experience developing and executing strategic GTM campaigns for technology products, software platforms, services, or strategic partnerships, including defining target audiences, developing campaign strategies and messaging, coordinating content and communications across channels, activating sales and partners, and measuring campaign performance
Experience developing executive and customer narratives for complex technology, including translating technical capabilities into clear value propositions, use cases, differentiators, and mission or business outcomes
Experience developing and coordinating executive communications and social media campaigns, including LinkedIn messaging and content for senior leaders, technology partners, and corporate brands
Experience creating customer-facing and executive-level presentations, including pitch decks, solution presentations, executive briefings, partner presentations, and presentation materials used in customer engagements
Experience developing sales and marketing enablement content, including slick sheets, solution briefs, pricing sheets, battlecards, sales plays, discovery guides, or case studies, and developing product positioning, messaging, packaging, and commercialization strategies, including defining target customers, use cases, value propositions, product bundles, SKUs, or pricing
Experience conducting market, customer, or competitive analysis to inform product positioning, campaign strategy, target accounts, partnership strategy, or GTM decisions
Experience working directly with sales, account, business development, executive, or partner teams to support customer engagements, account strategies, opportunity development, campaigns, or active pursuits
Ability to obtain a Secret clearance
Bachelor’s degree in a Business, Marketing, Communications, Public Relations, Journalism, or Public Policy field

Nice To Haves

Experience developing GTM strategies and campaigns for federal, Department of Defense, or Intelligence Community customers, or for defense sector technology companies and startups
Experience developing joint GTM strategies and executive-led campaigns with technology partners, including co-branded content, executive messaging, LinkedIn or social media campaigns, thought leadership, co-selling, events, demand generation, or channel programs
Experience marketing AI, cybersecurity, cloud, autonomy, data, software, or other technically complex products and platforms
Experience supporting product launches, new market entry, RFPs, competitive evaluations, capture activities, whitepapers, or thought leadership campaigns
Master's degree in Business, Marketing, Communications, Strategy, or a related field

Responsibilities

Translate complex technologies and strategic partnerships into compelling product positioning, customer stories, go-to-market strategies, and integrated GTM campaigns.
Develop and execute strategic GTM campaigns that bring together executive messaging, thought leadership, social and digital content, customer engagement, partner communications, events, and sales activation.
Coordinate executive LinkedIn campaigns and messaging for Booz Allen and strategic technology partners.
Develop product narratives and customer pitch decks.
Shape executive communications.
Launch partner campaigns.
Build sales enablement materials.
Partner closely with product and engineering teams to understand what we're building.
Partner with strategic technology partners to develop joint market opportunities.
Partner with sales teams to understand what customers need to buy.
Turn inputs into compelling stories and practical tools—including pitch decks, slick sheets, pricing materials, battlecards, solution briefs, executive messaging, social content, campaigns, and other assets.
Conduct market, customer, or competitive analysis to inform product positioning, campaign strategy, target accounts, partnership strategy, or GTM decisions.
Work directly with sales, account, business development, executive, or partner teams to support customer engagements, account strategies, opportunity development, campaigns, or active pursuits.