Marketing Principal - GTM & Product Marketing

FedEx Dataworks•Memphis, TN

2d•$127,981 - $159,976•Remote

About The Position

Join the Commercial organization shaping how FedEx DataWorks goes to market. As Marketing Principal for Growth, you will be a senior marketing voice driving the demand engine and developing the product marketing messaging for supply chain intelligence. Your mission is to lead cross-functional alignment on product positioning and messaging, build compelling product and sales readiness content for partners and customers, and ensure our marketing investments translate into measurable business outcomes. You are the connective tissue between product, sales, and the market.

Requirements

Experience in B2B and B2C senior marketing roles— ideally in data, logistics, supply chain, or enterprise SaaS.
Strong understanding of both B2B and B2C marketing motions, with an appreciation for creating a cohesive narrative across customer touchpoints and channels.
Experience developing compelling content and messaging for enterprise and partner-focused B2B audiences.
Familiarity with marketing automation platforms such as Adobe Marketo Engage, including A/B testing, campaign execution, lead nurturing, customer journey optimization, and performance reporting.
Comfortable thriving in a startup-style environment with evolving priorities and the ability to balance planning with hands-on execution.
Self-directed and comfortable working independently while maintaining alignment across multiple stakeholders.
Highly collaborative with the ability to build strong cross-functional relationships.
Excellent communication skills and the ability to leverage AI for greater efficiency.
Bachelor's degree/equivalent in Marketing, Finance, Computer Science or related business discipline.
7–12 years of progressive experience in B2B marketing, with significant time in a senior or lead capacity — ideally in data, logistics, supply chain, or enterprise SaaS.

Responsibilities

Lead go-to-market campaign development, launch execution, and post-launch optimization for Dataworks solutions.
Develop and execute integrated go-to-market and lifecycle messaging across priority industries, buyer personas, and partner motions, including to-partner and thru-partner-to-customer communications.
Own product marketing deliverables, including customized product messaging, customer- and partner-facing marketing assets, sales enablement materials, and sales readiness content that support demand generation, partner education and consideration, and sales throughout the buying journey.
Support GTM promotions and incentives.
Partner closely with Brand & Communications, Product, Business Development, and Sales to ensure cohesive launch planning, consistent market messaging, and to provide customer insights.
Support marketing automation initiatives focused on customer journey optimization, campaign performance, lead nurturing, and marketing reporting.