GTM & Product Marketing Lead
About The Position
About Flagright Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime. We operate as a lean, high-performance team with high individual ownership and direct access to leadership. The role This is the glue function between marketing and sales. You own how Flagright positions, competes, and wins — globally — and you run GTM for North America hands-on. You report directly to the CEO and work alongside regional GTM Associates in APAC and EMEA.
Requirements
- Based in the Bay Area with the right to work in the USA (no visa sponsorship available); fully in-person at our Santa Clara office
- Bachelor's degree required
- 4–7 years in product marketing, GTM strategy, or enterprise sales — ideally in fintech, compliance technology, fraud prevention, or data infrastructure
- Proven ability to translate technical products into clear commercial narratives
- Has built segmentation frameworks, sales playbooks, and competitive positioning that a sales team actually used
- Strong written and verbal communication
- Willing and able to travel up to 20% of the time
Responsibilities
- Core product positioning and value propositions — the single narrative every region builds on
- Messaging architecture: the frameworks and templates regions use to build vertical- and persona-specific messaging
- Segmentation and ICP methodology: how we define segments, tier accounts, and structure buyer personas
- Competitive intelligence: track competitors, maintain positioning frameworks and battlecards, design competitive minefields that expose competitor weaknesses — fed by regional inputs
- Sales enablement: core playbooks and enablement materials used by the entire revenue org
- Target segments, priority verticals, and buyer personas for the region, including adjacent opportunities
- Regional messaging per vertical, per channel
- Strategic support on enterprise opportunities: deal strategy, positioning, RFP responses
- Manage account lists for BD team targeting; campaign prioritization
- Lifecycle and reactivation campaign design, with marketing and sales
- Event planning with Field Marketing and Sales
Benefits
- Equity from day 1 at a Y Combinator startup
- Global ownership of positioning and GTM strategy, reporting directly to the CEO
- A product with clear, real-world differentiation in a market that is growing fast
- Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex-AWS, and Palantir
- Low-bureaucracy environment, minimal meetings, asynchronous communication culture
- Relocation support; housing subsidy if you choose to live within 1 mile of the office
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
