Product GTM Lead, Optimize

Scribe•San Francisco, CA

3d•$175,000 - $220,000•Hybrid

About The Position

We're hiring our first dedicated commercial owner for one of Scribe's enterprise products, Scribe Optimize. We're looking for someone who treats adoption and revenue as a number they're accountable for every day, not just around a launch. You'll own the full commercial lifecycle of Optimize, from launch messaging and sales proofs of concept, to figuring out why teams aren't using Optimize to its fullest potential — and changing that. This is a highly cross-functional, highly visible role for someone who knows what moving a number actually takes, and who loves to build the programs no one else thought of to move the needle. You're a builder who will take full commercial ownership of one of Scribe's enterprise products, Optimize, from how we bring it to market to how we grow its success over time. You close the gap between what Scribe Optimize can do and what our customers and prospects need to do through sharp positioning, strategic marketing launches, creative campaigns, and relentless focus on adoption and revenue. You don't wait for a launch calendar to drive impact. When there's no new functionality shipping, you're already asking: why aren't more teams using what we have? What would drive expansion? What story haven't we told yet?

Requirements

5+ years of professional experience in Product Marketing, or in a combination of Product Marketing and Product Management or Product Strategy
Strong understanding of enterprise B2B sales-assisted motions
Comfort in a fast-growing startup environment
Experience working in or alongside product, growth, or revenue operations and understand what actually moves deals.
Extreme sense of ownership; think about marketing the way a GM thinks about a business, always anchoring to a number and thinking about impact.
High degree of creativity in identifying and capitalizing on opportunities.
Exceptional written, verbal, and visual communication skills.
Finger on the pulse of AI developments and cultural conversations.
Keen ability to understand the audience and distill key messages to persuade them to take action.
Put the customers at the center of everything you do.
Ability to lead and collaborate seamlessly across functions with high EQ (emotional intelligence).
Creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition inspires others to work with you.
Flourish in ambiguity and can make quick, thoughtful decisions.
Strategic and analytical; connect quantitative and qualitative insights and can build a POV that holds up in front of the exec team and can be pressure-tested in a spreadsheet.
Comfortable getting hands-on with tools like Salesforce, Gong, Customer.io, and Mixpanel, and apply learnings to improve our messaging, positioning, and public material throughout the funnel.
Leverage AI to accelerate analysis and move from data to decision faster.

Nice To Haves

Background in writing, literature, or history.

Responsibilities

Be a trusted partner to the product team and own the commercial lifecycle of Scribe Optimize. This spans from launch strategy to sustained adoption growth.
When new functionality ships, you quarterback the launch, including messaging, targeting, campaigns.
Post launch, you identify adoption gaps, find the right levers, and build programs to move the number.
Develop the messaging and positioning for Scribe Optimize’s features and thematic launches.
Surface customer insights that shape product strategy and execution, from roadmap priorities to user experience.
Own the audience targeting strategy. You’ll identify and expand the right buyers and users, and partner with our Acquisition and Demand Generation teams.
Set and track the metrics that matter. You own the commercial success of everything you touch, including proactively identifying opportunities to evolve pricing and packaging as Scribe Optimize grows.