Product Marketing Coordinator

Advantage Solutions•San Antonio, TX

2d•$68,000 - $75,000

About The Position

DIRECTV FOR BUSINESS is seeking a proactive, detail-oriented Product Marketing Coordinator to support integrated product marketing campaigns and event marketing programs. The role partners with internal teams and creative, digital, and media agencies from concept through completion, and involves campaign performance analysis, project coordination, stakeholder communication, and creative review management. It is a newly created position offering the opportunity to grow in product and brand marketing while taking ownership of meaningful work across the business. The position requires occasional travel, roughly once a quarter, including for company all-hands events. The posting also includes broader agency responsibilities concerning client relationships, marketing strategy, program execution, budgets, reporting, cross-functional collaboration, and team development. It lists a bachelor's degree or equivalent experience, as well as preferred experience in leadership or management, consumer products, brand management, media, or agency work. Work is primarily performed in an office environment and may involve extended periods of sitting, computer data entry, and lifting up to 10 pounds.

Requirements

2–3 years of experience in product marketing, brand marketing, or a related field.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Excellent written and verbal communication skills.
Familiarity with marketing and communication best practices, including the ability to translate complex products, services, and technical information into clear customer-facing messaging.
Proficiency in Microsoft Office, particularly Word and PowerPoint, and Excel; working knowledge of Adobe PDF tools.
Ability to ask appropriate questions and verify accuracy when dealing with complex products, multiple stakeholders, and potentially conflicting information.
Ability to balance accuracy and deadlines while accounting for Brand, Legal, product-claim, and regulatory considerations.
Leadership and accountability, including providing direction, constructive feedback, partner follow-up, deadline management, and stakeholder updates.
Strong organization and time-management skills, including managing competing priorities and creating structure from scratch.
Ability to thrive in a fast-paced environment where daily work varies.
Ability to travel occasionally, approximately once a quarter, including for company all-hands events.
Bachelor’s degree or equivalent experience is listed in the additional minimum qualifications.
Strong prioritization skills, interpersonal skills, oral presentation ability, and ability to manage multiple duties accurately amid interruptions and competing deadlines.
Strong computer skills, including Microsoft Word, Excel, PowerPoint, Access, Outlook, and web browsers.
The additional agency qualifications describe 2–4 years of experience as a leader or manager in an agency, brand management, or media production as preferred, and 5+ years of consumer product, brand management, media, or agency experience as preferred.
Ability to direct, lead, coach, and develop people is listed among the additional agency qualifications.
The additional agency description lists responsibilities for hiring, retaining, training, coaching, guiding, directing, and developing direct reports; work may also be delegated to indirect reports with guidance and mentoring.
The additional agency description states that travel and driving are not essential duties or functions of that job.

Nice To Haves

Working knowledge of Adobe PDF tools.
Preferred 2–4 years of experience as a leader or manager in an agency, brand management, or media production.
Preferred 5+ years of experience in consumer products, brand management, media, or an agency.

Responsibilities

Support the development and execution of integrated product marketing campaigns across digital, trade, and sales enablement channels.
Coordinate event marketing programs and deliverables across internal teams and agency partners, including sponsorships, conference advertising, booth graphics, signage, collateral, and other event assets.
Track and analyze campaign performance, including weekly call report metrics such as qualified leads and marketing-driven activations, and provide insights and recommendations to optimize results.
Manage creative projects with agency teams from concept through completion, including drafting creative briefs, coordinating stakeholder input, and facilitating Brand and Legal reviews and approvals.
Lead small projects independently or drive significant portions of larger organizational initiatives.
Own project timelines, manage dependencies, and proactively address roadblocks that could affect schedules or milestones.
Communicate campaign status, results, and risks to leadership and incorporate feedback into execution.
Prepare weekly, monthly, and quarterly campaign reports, with cadence varying by vertical.
Collaborate with Sales, Events, Marketing, Brand, Legal, Product, and Operations teams and with creative, digital, and media-buying agency partners.
Coordinate creative reviews and approvals using the DIRECTV Digital Asset Management platform and Ziflow.
Develop and manage assigned relationships with client teams, agency partners, and third-party vendors.
Develop knowledge of consumer and shopper marketing landscapes and client industries to identify business opportunities and potential revenue streams.
Design and lead proposal and program development presentations with support and guidance from a Director.
Supervise or directly manage program execution, budgets, tracking, and post-promotional reporting in accordance with company systems and processes.
Contribute to recruiting, hiring, training, and development of direct reports with support from a Director.
Partner with Planning teams to develop marketplace insights, identify consumer targets, define communication strategies and program objectives, and recommend tactics informed by consumer and shopper insights.
Communicate effectively with internal teams and clients to facilitate timely decisions and approvals.
Identify cross-company marketing services revenue opportunities and manage and develop cross-functional agency team members.
When relevant, provide thought leadership, channel expertise, and strategic integration with client agency partners.
Perform other related duties as assigned.