Product Marketing

Vitalize•San Francisco, CA

12h•$150,000 - $180,000•Onsite

About The Position

Vitalize is seeking its first Product Marketing hire to clarify Vitalize's value proposition, its significance, and its competitive advantages for health systems. This role operates at the nexus of Product, Sales, Customer Success, and Marketing, requiring a deep understanding of customers, the market, the product, and competitors. The objective is to translate this understanding into effective positioning, messaging, product launches, and sales tools to drive Vitalize's success. This is a hands-on position involving direct customer interaction, in-depth product knowledge acquisition, the development of a strong market perspective, and ensuring clear articulation of Vitalize's value to all stakeholders, from the Sales team to potential customers.

Requirements

5+ years of product marketing experience, ideally in B2B SaaS, healthcare, or another complex enterprise category.
Exceptional ability to understand complicated products and make them simple.
Strong customer instincts and genuine curiosity about how buyers think and make decisions.
Experience developing positioning, messaging, launches, and sales enablement.
Strong analytical instincts and comfort using customer and market data to form a point of view.
Experience partnering closely with Product, Sales, Customer Success, and executives.
Excellent writing and communication skills.
High ownership and comfort operating without an established playbook.

Nice To Haves

Healthcare experience is a plus, but curiosity and the ability to quickly become an expert matter more.

Responsibilities

Own positioning and messaging: Develop clear, differentiated messaging that explains what Vitalize does, why it matters, and why we're different.
Know our customer deeply: Build a strong understanding of the problems, priorities, language, and buying process of the healthcare leaders we serve.
Know our market: Understand competitors, alternatives, market dynamics, and how the category is evolving.
Lead product launches: Build the strategy and materials that take new products and capabilities to market.
Enable Sales: Give our GTM teams the narratives, proof points, competitive intelligence, and materials they need to sell effectively.
Turn customer value into proof: Partner with Customer Success and Content to identify and articulate the measurable impact Vitalize delivers.
Bring the market back into Product: Make sure customer, competitive, and market insights inform how we build and prioritize.
Measure what works: Understand whether our messaging, launches, and enablement are changing customer understanding and helping us win.