Product Marketing Coordinator

Advantage Sales & Marketing dba Advantage Solutions•Denver, CO

12h

About The Position

DIRECTV FOR BUSINESS® is seeking a proactive, detail-oriented Product Marketing Coordinator to support integrated product marketing campaigns, event marketing programs, and partnerships with creative and media agencies. The role involves working across digital, trade, and sales enablement channels, coordinating campaign and event deliverables, tracking performance, and supporting creative projects from concept through completion. This newly created position offers the opportunity to take ownership of meaningful work across the business and develop a career in product and brand marketing. The position collaborates with Sales, Events, Marketing, Brand, Legal, Product, and Operations teams, as well as creative, digital, and media-buying agency partners. It requires managing timelines and dependencies, communicating campaign status and results to leadership, and preparing recurring campaign reports. The posting also includes broader agency responsibilities such as developing client relationships, supporting proposals and programs, managing execution and reporting, and contributing to team development. Work is performed primarily in an office environment. Occasional travel is expected, roughly once a quarter, including for company all-hands events. The broader job description notes that travel and driving are not essential duties or functions.

Requirements

2–3 years of experience in product marketing, brand marketing, or a related field.
Bachelor’s degree in Marketing, Business, Communications, or a related field; the broader qualifications section also accepts equivalent experience.
Excellent written and verbal communication skills.
Familiarity with marketing and communication best practices and ability to translate complex products, services, and technical information into clear customer-facing messaging.
Proficiency with Microsoft Office, particularly Word and PowerPoint, and Excel; working knowledge of Adobe PDF tools.
Ability to ask appropriate questions and verify accuracy before proceeding in a complex, multi-stakeholder environment with potentially conflicting information.
Ability to balance accuracy and deadlines while accounting for Brand, Legal, product claims, and regulatory considerations.
Strong leadership and accountability, including providing direction, constructive feedback, holding partners to commitments, and proactively managing deadlines and stakeholder updates.
Strong organization, time management, prioritization, and ability to create structure from scratch.
Ability to thrive in a fast-paced environment with varied daily work.
Ability to travel occasionally, roughly once a quarter, including for company all-hands events.
Ability to complete multiple duties accurately while shifting between tasks, interruptions, and competing deadlines.
Ability to make oral presentations and strong interpersonal skills.
Strong computer skills, including Microsoft Word, Excel, PowerPoint, Access, Outlook, and web browsers.
Ability to direct, lead, coach, and develop people.
Ability to perform essential job functions in an office setting, including sitting for extended periods, hearing the telephone, entering data on a computer, and potentially lifting up to 10 pounds.

Nice To Haves

2–4 years of experience as a leader or manager in an agency, brand management, and/or media production.
5+ years of experience in consumer products, brand management, media, or agency work.
Experience developing consumer/shopper marketing insights, strategies, and programs.

Responsibilities

Support the development and execution of integrated product marketing campaigns across digital, trade, and sales enablement channels.
Coordinate event marketing programs and deliverables, including sponsorships, conference advertising, booth graphics, signage, collateral, and other event assets.
Track and analyze campaign performance, including weekly call report metrics such as qualified leads and marketing-driven activations, and provide insights and recommendations.
Partner with agency teams to manage creative projects from concept through completion, including creative briefs, stakeholder input, and Brand and Legal reviews and approvals.
Lead small projects independently or drive substantial portions of larger organizational initiatives.
Own project timelines, manage dependencies, and proactively resolve roadblocks affecting schedules or milestones.
Communicate campaign status, results, and risks to leadership and incorporate feedback into execution.
Prepare weekly, monthly, and quarterly campaign reporting, with cadence varying by vertical.
Collaborate with Sales, Events, Marketing, Brand, Legal, Product, and Operations teams and agency partners.
Coordinate creative reviews and approvals using the DIRECTV Digital Asset Management (DAM) platform and Ziflow.
Develop and own assigned relationships with client teams, agency partners, and third-party vendors.
Use knowledge of consumer/shopper marketing landscapes and client industries to identify business opportunities and potential revenue streams.
Design and lead proposal and program development presentations with support and guidance from the Director.
Supervise or directly manage program execution, budgets, tracking, and post-promotional reporting in accordance with company systems and processes.
Contribute to recruiting, hiring, training, and development of direct reports with support from the Director.
Partner with Planning team members to develop marketplace insights, consumer targets, communication strategies, innovation opportunities, and promotion program recommendations.
Communicate and interact effectively with internal teams and clients to obtain timely decisions and approvals.
Identify cross-company Marketing Services revenue-driving opportunities and manage and develop cross-functional agency team members.
Directly or indirectly guide, coach, mentor, and develop team members as applicable.
Perform other related duties as assigned.