Founding Product Marketer

Bolo AI•Palo Alto, CA

3d•Hybrid

About The Position

Bolo AI is seeking a founding product marketer to help establish a category-defining company in the AI for heavy industry sector. This role involves working closely with the founder to translate customer traction, product depth, and company vision into a strong market presence. The product marketer will be responsible for positioning, messaging, sales enablement, customer proof, and content creation. This is a unique opportunity to build the marketing function from the ground up in a large, underserved market that is ready for AI solutions tailored to its operational realities. The position is hybrid, requiring three days a week in the Palo Alto office, with some minimal travel expected. The role emphasizes understanding the customer's world firsthand by participating in sales calls and customer conversations.

Requirements

5+ years of B2B marketing experience, with a focus on product marketing, preferably in a high-growth startup environment.
Exceptional writing and editing skills, with a keen judgment for differentiating great marketing from mediocre.
Proven track record of end-to-end campaign execution, from concept to measurable results.
Fluency in using AI tools in daily marketing practices, with examples of work built and scaled using them.
Comfort with ambiguity and a low-structure environment; preference for building playbooks rather than inheriting them.
Ambition to grow into product marketing leadership as the company scales.

Nice To Haves

Experience in the energy or industrial sectors.
Marketing craft.

Responsibilities

Own Bolo's positioning and messaging, ensuring consistency across the website, sales materials, and all customer touchpoints.
Partner with the sales team to develop enablement materials that drive deals forward, including pitch decks, one-pagers, case studies, and competitive analysis.
Translate new product capabilities into clear and compelling launches and communications, collaborating with product and engineering teams.
Develop customer deployments into credible proof points and case studies for a technical industrial audience.
Maintain a consistent content rhythm across the website, LinkedIn, and email channels.
Manage agency and freelance partners, including the events agency, to ensure high quality and a unified message.
Integrate AI into all marketing workflows to maximize output and efficiency for a single individual.