Product Marketer

Recentive Analytics • San Francisco, MA

2d

About The Position

We’re looking for a Product Marketer to join Recentive’s core product and go-to-market team. In this role, you’ll own how our products are positioned, launched, and understood by the market—with a constant focus on driving adoption, engagement, and long-term customer value. You’ll collaborate closely across product, sales, and customer teams to ensure our messaging reflects real customer needs and clear differentiation. You understand that great products don’t sell themselves—and that your job doesn’t end—but is just beginning—after every launch.

Requirements

• High Integrity + Clear Communication: Value trust and consistency in every interaction. Communicate clearly, align stakeholders effectively, and ensure external messaging reflects internal reality.
• Pragmatic Go-to-Market Leadership: Focus on what works. Balance strategic thinking with execution, minimizing unnecessary processes while maximizing customer and business impact.
• Track Record of Impact: Proven history of bringing products to market with measurable results. Partnered closely with product and sales teams, influenced revenue outcomes, and helped customers clearly understand value.
• Self-Directed: Thrive in ambiguity and can move from insight to action without needing every detail spelled out. Create clarity for yourself and others.
• Enable Others: Take ownership of your work while empowering the broader team to succeed. Equip sales, customer, and marketing teams with the tools, messaging, and confidence they need to win.

Responsibilities

• Storytelling & Positioning: Synthesize product capabilities, customer insights, and market context into clear, compelling positioning and messaging. Translate complexity into clarity—helping customers quickly understand why our products matter and how they fit into their world.
• Go-to-Market Ownership: Plan and execute go-to-market strategies that drive awareness, adoption, and usage. Monitor launch performance and adoption metrics, analyze win/loss data and customer feedback to refine messaging and strategy.
• Creating a Culture: Collaborate, communicate, and execute in a way that helps define how products are brought to market.
• Data-Driven Decisions: Use objective signals to refine messaging and strategy. Keep a close eye on impact and outcomes from early hypotheses to post-launch optimization.
• Customer & Market Driven: Understand customer pain points, buying journeys, and motivations through market research, competitive analysis, and customer interviews. Shape how products are built, positioned, and sold.
• Enabling Connectivity: Work across product, sales, customer success, and marketing, serving as a key connective thread across the ecosystem. Ensure teams are aligned around shared goals, clear expectations, and consistent communication.

Benefits

• Help shape the operational strategies of top-tier sports organizations, broadcasters, and live entertainment companies through applied analytics.
• Build analytical systems that blend creativity and rigor, combining algorithms, optimization, and real-world data to solve high-stakes problems.
• Join a close-knit, interdisciplinary team that values learning, experimentation, and cross-functional collaboration.
• Play a key role in shaping our data science practice while building next-generation tools from the ground up.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees