Product Marketer

Search Atlas•Austin, TX

1d•Remote

About The Position

Search Atlas is hiring a Product Marketer to own how we position, message, and take our platform to market. This is a high-impact, hands-on role where you will be the person who makes sure the market understands what Search Atlas does and why it matters. Each of our product lines competes with established players — Ahrefs, SEMrush, Webflow, Jasper, and more. Your job is to make the case, product by product and feature by feature, for why Search Atlas is the better choice, and why the integrated platform creates value that no collection of point solutions can match. You will work cross-functionally with every team in Marketing, plus Product, Sales, and Customer Success. This is a role with high visibility and direct impact on revenue.

Requirements

4–7 years B2B SaaS product marketing
Translate technical features into compelling messaging
Strong, clear, persuasive writing skills
Build sales enablement materials used by reps
Experience with competitive intelligence and battlecards
Cross-functional collaboration across product, sales, marketing
Self-directed, organized, manages workload independently
Experience supporting product launches and go-to-market

Nice To Haves

Experience in SEO or martech (Ahrefs, SEMrush, HubSpot)
Marketing AI-powered products
Background at a multi-product platform company
Experience at a $20M–$100M ARR company
Familiarity with PLG or community-led growth.

Responsibilities

Develop and maintain positioning and messaging for all Search Atlas product lines — SEO, content, site management, vibe coding, Google Ads, and the integrated platform.
Create product one-pagers, feature briefs, and messaging documents that Sales, Marketing, and Customer Success use daily.
Translate technical product capabilities into clear, compelling language for marketing directors, CMOs, agency owners, and hands-on practitioners.
Continuously refine messaging based on competitive intelligence, customer conversations, and market feedback.
Track competitors across every product line — Ahrefs, SEMrush, Surfer, Jasper, Webflow, and more.
Build and maintain competitive battle cards that help the sales team win head-to-head deals.
Identify and clearly articulate Search Atlas’s advantages in each competitive matchup, with special emphasis on the integrated platform advantage.
Keep the company informed on competitive moves: pricing changes, feature launches, and positioning shifts.
Create the materials that help the sales team close: pitch decks, demo scripts, case studies, ROI frameworks, and objection-handling guides.
Work directly with sales reps to understand what they hear in the field and build enablement that addresses real buyer objections.
Develop personas and buyer journey maps that help sales have better conversations at every stage.
Support go-to-market for new product launches, major features, and platform updates.
Write launch messaging, coordinate with Brand and Growth teams on promotion, and ensure internal teams are briefed and ready.
Track launch performance and refine the playbook for future releases.
Identify, interview, and write customer case studies and success stories that demonstrate real business impact.
Build a growing library of customer proof organized by product line, industry, and use case.
Partner with the Community team to find power users and advocates willing to be featured.