Product Manager, AppleCare

Apple • Cupertino, CA

5h

About The Position

As a member of Apple’s Worldwide Product Marketing group, the Product Manager represents customers throughout a product line’s journey from concept through development and launch, applying customer insights to help shape product development. Apple combines product management and development with product marketing in a cross-functional role that collaborates with teams across the organization.

The Product Manager, AppleCare works across Product Operations, Finance, Engineering, Retail, and Sales to define the AppleCare roadmap and launch new device-protection service experiences. The role shapes product vision, business models, and customer journeys for AppleCare repair, replacement, and fulfillment programs across global markets, and defines positioning and go-to-market strategies for new features. The position advocates for the AppleCare customer experience in executive reviews, partner discussions, and customer-facing engagements.

Requirements

• At least 5 years of product management and/or product marketing experience, including ownership of a full product or service lifecycle from concept to launch.
• Experience developing and launching customer-facing products or services.
• Demonstrated success working cross-functionally with operations, finance, legal, engineering, and marketing.
• At least 7 years of product management and/or product marketing experience, including ownership of a full product or service lifecycle from concept to launch.
• Experience with device-protection programs, warranty or service operations, including post-purchase service models such as repair, claims, and customer support.
• Experience in both B2C and B2B environments, including consumer-facing offerings and work with enterprise, carrier, retail, or service-provider partners.
• Ability to simplify operational and financial complexity into clear product strategies and customer value propositions.
• Excellent written and verbal communication skills, with the ability to influence through storytelling, data, and collaboration.
• A track record of formulating product messaging and creating outbound marketing, including communications for customers, media, analysts, and industry specialists.
• Strong analytical skills and attention to detail, with the ability to move between strategic and execution-focused work.
• Self-starter with creativity, critical thinking, and a passion for improving customer experience.
• BS/BA and/or MBA.

Responsibilities

• Define the roadmap and launch new AppleCare device-protection service experiences in collaboration with Product Operations, Finance, Engineering, Retail, and Sales.
• Shape product vision, business models, and customer journeys for repair, replacement, and fulfillment programs across global markets.
• Research and synthesize device-protection trends, competitive conditions, customer feedback, and market data to identify product opportunities.
• Partner with operations and product teams to scale and optimize fulfillment pathways, including in-store repair, mail-in service, express replacement, and on-site repair programs.
• Understand service and repair experiences in depth and communicate operational complexities clearly.
• Negotiate and influence product and service trade-offs involving coverage, turnaround time, usability, cost, and customer experience.
• Define positioning, key messaging, and go-to-market strategies for new AppleCare features with marketing communications and public relations teams.
• Advocate for the AppleCare customer experience through executive reviews, partner discussions, and customer-facing engagements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level