Product Manager

Marine•Sparta, NJ

17d

About The Position

As a Product Manager in the Sparta team, you will be involved in working closely with our PD, Operation and Sales team to develop new rotomolded fuel tank variants for OEM customers and new roto and blow molded product offering for AM Retail customers.

Responsibilities

Be the products/product portfolio owner for growth and profitability of outdoor recreational roto and blow molded products with primary focus on marine fuel tanks
Responsible for product competitiveness and manage complexity by ensuring the right product family offering for the market, manage product life cycle, proposes end-of-life, and drive modularization.
Maintain a deep understanding of the markets, customer experiences, needs, segmentation, and competitor offerings
Support product development prioritization based on input from the market, develop end-to-end product business plan, and identify needs for investment to ensure right products are built right
Identify and fill product gaps and generate innovative ideas that grow market share
Support sales and marketing function in defining product positioning, USPs (Unique Selling Points), product branding, selling content, and value-based selling
Develop strong working relationship with key partner customers
Develop and manage product vision white papers, roadmap, presentations, and formal business cases
Create buy-in for the product vision internally and externally with key partner customers
Define mechanical and electrical product requirements
Develop and set strategic pricing guardrails per segment, ensure appropriate relative product prices, follow up on price realization for sales force to deliver, discounting, manage life-cycle pricing and market positioning
Conduct margin analysis, industry/market research, and in-life performance measurement to determine product demand, positioning, viability, and profitability
Act as an internal voice of the customer for the development team
Drive product launch priorities including working with public relations team, executives, and other product management team members
Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
Act as a product subject matter expert to build awareness and understanding
Represent the company by visiting customers to solicit feedback on products and services
Look for field feedback and warranty information and drive for product continuous improvement
Pre-empt potential problems and provide effective solutions in reaction to the application of concepts, techniques, knowledge, or processes developed to support the new product or product change