Product Manager, Branding/Fleet

Avery Dennison•Mentor, OH
•$135,000 - $175,000•Hybrid

About The Position

The Product Manager, Branding/Fleet plans and manages the P&L and commercial strategy for the Branding segment within Avery Dennison’s Materials Group North America organization. The role provides vision and direction to help the organization achieve strategic and P&L goals for the portfolio. In a hybrid work environment, the Product Manager partners with commercial, operations, marketing, and technical teams to respond to evolving market demands and support sustainable growth. The position may involve approximately 10–15% domestic travel.

Requirements

  • Bachelor’s degree.
  • At least 5 years of business experience, including sales and marketing.
  • Demonstrated experience in product development and product commercialization processes.
  • Strong financial and business acumen, with a proven track record of managing P&L goals and delivering commercial results.
  • Proven project leadership, critical thinking, and relationship-building skills to lead and influence cross-functional teams in a matrix organization.
  • Excellent written and verbal communication and presentation skills.
  • Ability to travel domestically approximately 10–15%.

Nice To Haves

  • MBA.
  • Salesforce.com experience.

Responsibilities

  • Develop strategic plans and lead cross-functional team efforts to meet evolving customer and market needs.
  • Apply a portfolio management approach to assigned products to optimize growth and profitability, incorporating a global approach where appropriate.
  • Lead execution of multi-generation product plans, including new product introductions, line extensions, product re-engineering, cost-out initiatives, promotions, and commercialization efforts.
  • Manage the end-to-end product lifecycle process, including internal and external communications about product introductions and discontinuations as required.
  • Develop and implement pricing strategies to maximize product line growth and profitability.
  • Collaborate with Sales, Business Development, and Supply Chain to establish service programs and go-to-market strategies.

Benefits

  • Inclusive Care member service team to help employees find quality care.
  • 401(k) Plan with company contributions.
  • 13 paid holidays each year, as determined by local management.
  • Generous vacation program that varies based on experience and position.
  • Annual bonus opportunity of up to 10%.
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