Product Manager

Marine•Sparta, NJ

17d•Onsite

About The Position

As a Product Manager in the Marine team, you will be involved in helping us drive our Freshwater Ride and Handling products portfolio for best-in-class user experience. You will be working with our Product Development team on the development of steering and controls systems for freshwater boating market. The Product Manager will support programs for new product development and stay current with market requirements and competitor market shares. You will be evaluated on your contribution to revenue growth, gross margin, and performance quality of the products you manage.

Responsibilities

Products/product portfolio owner for growth and profitability of mechanical and electromechanical marine products.
Responsible for product competitiveness, manage complexity by ensuring right strategic pricing between SKUs (Stock Keeping Units), manage product life cycle, proposes end-of-life, and drive modularization.
Maintain a deep understanding of the markets, customer experiences, needs, segmentation, and competitor offerings.
Support product development prioritization based on input from the market, develop end-to-end product business plan and identify needs for investment to ensure right products are built right.
Identify and fill product gaps and generate innovative ideas that grow market share.
Support sales and marketing function in defining product positioning, USPs (Unique Selling Points), product branding, selling content and value-based selling.
Develop strong working relationship with key partner customers.
Develop and manage product vision white papers, roadmap, presentations, and formal business cases.
Create buy-in for the product vision internally and externally with key partner customers.
Define mechanical, electrical, and UI/UX product requirements.
Conduct margin analysis, industry/market research, and in-life performance measurement to determine product demand, positioning, viability, and profitability.
Act as an internal voice of the customer for the development team.
Drive product launch priorities including working with public relations team, executives, and other product management team members.
Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.
Act as a product evangelist to build awareness and understanding.
Represent the company by visiting customers to solicit feedback on products and services.
Look for field feedback and warranty information and drive for product continuous improvement
Pre-empt potential problems and provide effective solutions in reaction to the application of concepts, techniques, knowledge, or processes developed to support the new product or product change.