Product Manager - Insert

BlueCrest•Danbury, CT

About The Position

BlueCrest is seeking a motivated and strategic Product Manager to contribute to the development and expansion of insert solutions for the print and mail industry. The role connects market needs, customer requirements, and engineering teams to create products that improve and simplify mail operations. The Product Manager helps define the product roadmap, manages product requirements and launches, serves as a subject matter expert for assigned insert products, and monitors performance and customer feedback to identify improvements and growth opportunities.

Requirements

  • Bachelor’s degree in Business, Engineering, or a related field.
  • At least 3 years of experience in product or project management, with success managing the full product lifecycle from ideation through launch and beyond.
  • Strong communication, problem-solving, and organizational skills.
  • Ability to collaborate with and lead cross-functional teams in a dynamic environment where priorities can change frequently.
  • Strong interpersonal skills; collaborative and analytical, with decisions grounded in data and facts.
  • Client-facing experience, including executive-level engagement and SME-level technical conversations.
  • Reside within a commutable distance of Danbury, Connecticut.

Nice To Haves

  • An advanced degree.
  • Experience managing vendors and partners, with the ability to build and sustain industry relationships.
  • Ability to analyze customer data and analytics to solve problems and guide product decisions.
  • Creative and curious mindset, with a willingness to challenge the status quo.
  • Self-motivation and ability to maintain high productivity with minimal supervision.
  • Experience or perspective from another industry, or a fresh lens on the market.

Responsibilities

  • Help define the product roadmap for insert solutions in alignment with business goals and industry trends.
  • Gather and prioritize product requirements from clients, market research, and internal stakeholders.
  • Collaborate with engineering, support, marketing, and sales teams to deliver high-quality products.
  • Conduct competitive analysis and stay current on advancements in mail technology.
  • Serve as a subject matter expert for assigned insert products.
  • Develop user stories and acceptance criteria, and communicate requirements to development teams.
  • Manage product launch activities, including go-to-market strategies, industry events, training, and documentation.
  • Monitor product performance, gather customer feedback, and identify opportunities for continuous improvement.
  • Explore growth opportunities in the mail production industry and related adjacent markets.
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