Product Lead, Omnify

S&P Global Mobility • Southfield, MI

9d

About The Position

We're seeking a Product Manager to lead our Polk Audiences marketing activation services tailored for automotive marketers. You will be responsible for developing and executing strategies to activate audiences across paid media channels (such as programmatic, social, CTV) and email marketing channels. The goal is to enable marketers to effectively reach the right customers with relevant messaging, improving campaign performance, measurement, and operational efficiency. This role operates at the intersection of audiences, channel activation, and measurement, with a focus on automotive-specific workflows like OEM–dealer dynamics and omni-channel activation.

Requirements

• 3–6+ years of Product Management experience marketing technology, adtech, data platforms, or activation products.
• Proven experience building marketing activation products—including campaign orchestration, channel integrations, and measurement tools.
• Strong knowledge of media activation and performance marketing concepts such as targeting, pixels/events, conversion tracking, and platform constraints.
• Experience managing relationships with vendors and media partners, including negotiating integrations, evaluating platform capabilities, and optimizing media buying strategies.
• Data-driven mindset: ability to define KPIs, interpret results, and prioritize based on insights.
• Awareness of privacy and compliance considerations impacting activation, such as consent management and regulations like CAN-SPAM/TCPA.
• Excellent stakeholder management and communication skills, capable of aligning cross-functional teams and customer stakeholders around shared goals.
• Customer-centric approach with a track record of translating ambiguous problems into clear product requirements and successful outcomes.

Responsibilities

• Define product vision and roadmap for marketing activation capabilities across media and email channels, aligned with key performance outcomes such as attributed vehicle sales, vehicle sales lift, and ROAS.
• Manage relationships with technology partners, media vendors, and platform providers to ensure seamless integrations, optimize media buying strategies, and leverage best practices in channel activation.
• Implement activation features: Media: audience syncing with ad platforms, conversion tracking, and feedback loops. Email: ESP integration and offline-to-online engagement.
• Develop measurement and reporting strategies, focusing on omni-channel attribution and actionable performance insights.
• Coordinate go-to-market efforts with Sales, Marketing, and Customer Success teams, including positioning, pilot programs, launch plans, and customer enablement.
• Operate as a cross-functional leader: prioritize effectively, communicate clearly, manage tradeoffs, and ensure timely, high-quality delivery.
• Ensure privacy and compliance are integral to product design, including handling consent, preferences, and adherence to automotive outreach regulations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed