Product Manager - Folding Carton

Barry-Wehmiller•Madison, WI

About The Position

BW Papersystems is seeking an experienced, strategic Product Manager to lead the development and execution of its folding carton product portfolio. The role owns product vision, long-term strategy, and customer-focused solutions, guiding products from concept through end of life while working across functions and influencing stakeholders. The position works in an indoor office environment, may involve exposure to shop elements, and requires travel, anticipated at 25–50% or more at times.

Requirements

  • Bachelor’s degree in Business, Engineering, or a related field.
  • 5–8+ years of product management experience, including ownership of complex products or platforms.
  • Proven track record of delivering successful products and measurable business outcomes.
  • Strong strategic thinking and ability to connect product initiatives to business impact.
  • Excellent leadership, communication, and stakeholder management skills.
  • Ability to influence without direct authority and effectively lead cross-functional teams.
  • Self-motivated, dynamic, and results-driven.
  • Strategic mindset and strong business acumen.
  • Customer-focused and data-driven.
  • Ability to navigate ambiguity and create clarity.
  • Strong influencing and executive communication skills.
  • Collaborative, proactive, and highly accountable.
  • Strong product management capabilities across the complete product lifecycle.
  • Good general technical understanding.
  • Proficiency with MS Office.

Nice To Haves

  • MBA or another advanced degree.

Responsibilities

  • Define and drive product vision, strategy, and a multi-year roadmap aligned with business objectives.
  • Lead complex product initiatives from ideation through launch and across the full product lifecycle.
  • Translate market insights, customer needs, and data into actionable product requirements.
  • Determine the product’s value proposition, market positioning, and competitive differentiation.
  • Partner with engineering to deliver scalable, high-quality solutions.
  • Collaborate with executive leadership to influence product strategy and prioritization.
  • Align cross-functional teams across sales, marketing, operations, and customer success.
  • Drive go-to-market planning and execution with sales and marketing.
  • Establish KPIs and use data analytics to measure performance and inform decisions.
  • Conduct competitive analysis and identify new market opportunities.
  • Identify and report important industry trends, maintaining relationships with key customers, industry associations, and others who may influence the industry.
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