Product Manager – Digital User Experience

Fidelity Investments • Westlake, TX

3d

About The Position

The Product Manager supports and evolves Fidelity’s digital platforms and engagement capabilities, ensuring they are intuitive, scalable, and impactful. The role manages Digital Experience capabilities spanning Salesforce Communities (Experience Cloud), Web Personalization (MCP), and Web Lead Capture. It partners across Marketing, Technology, Analytics, and Business teams to define strategy, prioritize investments, and deliver measurable business outcomes.

The position is part of the Marketing Digital Engagement organization and focuses on digital user experience across Marketing websites and community experiences. It works closely with engineering and cross-functional stakeholders to deliver product outcomes through continuous development, testing, and optimization. Fidelity’s onsite working model is transitioning through a phased rollout across regions and roles; onsite requirements currently vary by role and location and may evolve. This transition does not apply to fully remote roles.

Requirements

• Experience as a seasoned Product Management professional leading complex digital products and customer engagement capabilities within a marketing technology ecosystem.
• Knowledge of digital experience, personalization, lead generation, CRM, and customer engagement ecosystems.
• Ability to define product strategy and translate customer, research, business, and performance insights into actionable requirements and enhancements.
• Ability to write comprehensive Product Requirement Documents (PRDs) in Confluence and create detailed user stories with acceptance criteria in Jira.
• Strong analytical skills and comfort working with qualitative and quantitative data.
• Experience managing the end-to-end product lifecycle, including roadmaps, prioritization, stakeholder alignment, delivery oversight, launch strategy, and optimization.
• Experience influencing and aligning business stakeholders around product strategy, priorities, timelines, and outcomes.
• Strong project management, organizational, and process documentation skills, including the ability to coordinate across teams and identify workflow efficiencies.
• Curiosity, adaptability, and comfort navigating ambiguity while collaborating across cross-functional teams.

Nice To Haves

• Salesforce Experience Cloud experience.

Responsibilities

• Manage and evolve Digital Experience capabilities, including Salesforce Communities (Experience Cloud), Web Personalization (MCP), and Web Lead Capture.
• Define product strategy and identify opportunities by synthesizing member feedback, user research, business needs, and performance data.
• Translate product vision into product requirements, documentation, and user stories with acceptance criteria.
• Manage the end-to-end product lifecycle, including roadmap development, prioritization, stakeholder alignment, delivery oversight, launch strategy, and optimization.
• Use qualitative and quantitative data to prioritize opportunities, measure outcomes, and inform recommendations.
• Align business stakeholders around product strategy, priorities, timelines, and outcomes.
• Coordinate across teams and identify workflow efficiencies.
• Collaborate with product, engineering, UX, analytics, marketing, and business partners to deliver customer-focused solutions.
• Support continuous development, testing, and optimization of digital experience capabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed