Product Manager

Alphatec Spine•Carlsbad, CA

12h

About The Position

Responsible for supporting the identification and execution of product strategies, marketing plans, and promotional programs for assigned product lines. The role partners cross-functionally on product development, market launch and surveillance, sales training support, and forecasting to help ensure products meet company goals and expectations. The Product Manager supports product marketing initiatives and day-to-day product activities, including market research, competitive analysis, product planning, development-plan execution, project coordination, launch readiness, and product training. The role also supports product line extensions, labeling updates, clinical evaluations, product improvements, sales collateral, procedural content, forecasting, and product-mix optimization. The position monitors market trends and competitors through literature reviews, field engagement, surgery attendance, and participation in scientific meetings. It contributes to presentations, surgical techniques, and marketing materials, and participates on cross-functional product development teams spanning R&D, Regulatory, Operations, and Marketing. The role collaborates with domestic and international sales teams, surgeon consultants, clinical partners, Marketing Communications, and other product managers to support launches, training, customer initiatives, product visibility, and strategic sales and marketing planning.

Requirements

Prior experience in the medical device or healthcare industry is required.
Demonstrated ability to build strong working relationships and collaborate with cross-functional partners, including Engineering/R&D, Regulatory, and Operations/Manufacturing.
Proficiency with Microsoft Word, Excel (including pivot tables), PowerPoint, Project, Windows, and internet-based applications.
Strong oral and written communication skills, including the ability to convey technical and clinical concepts to diverse audiences.
Ability to contribute to business cases for new or enhanced products and present them under guidance from senior product leadership.
Strong interpersonal skills and ability to work effectively in a team-oriented, matrix environment.
Ability to organize, prioritize, and manage multiple tasks while meeting established timelines.
High attention to detail and strong follow-through on assigned responsibilities.
Ability to represent the company professionally in meetings, training events, and customer-facing interactions.
Ability to exercise sound judgment within defined guidelines and escalate decisions as appropriate.
Ability to maintain up-to-date knowledge of assigned product lines, procedures, and related clinical applications.
Ability to communicate effectively with engineers at a technical level to support product development and troubleshooting.
Ability to perform effectively in a fast-paced environment and adapt to changing priorities.
Foundational experience in market analysis, product planning, and product support activities.
Understanding of basic strategic and tactical planning concepts related to product management.
Technical curiosity and receptiveness to learning new clinical and engineering concepts.
Ability to assist in sales forecasting and demand planning activities.
Experience with, or strong understanding of, a clinical or surgical environment and procedural workflow.
Ability and willingness to travel up to approximately 40 percent.
Bachelor’s degree in Marketing or a related field.
Minimum of 1–4 years of related experience; the posting also specifies 2+ years of related experience or an equivalent combination of education and experience.

Nice To Haves

Related experience in the orthopedic device industry is preferred.
Sales experience is a plus.

Responsibilities

Support the design, development, and execution of product marketing initiatives, including objectives, short- and long-term strategies, market research, competitive analysis, product mix planning, and ROI assessments.
Manage day-to-day product marketing activities, including idea generation, product profiling, development plan execution, project coordination, product training support, and launch readiness.
Support product line extensions, labeling updates, clinical evaluations, and other initiatives to sustain and grow product value and revenue.
Identify opportunities for product improvements and innovations through surgeon feedback, market analysis, and field engagement.
Develop sales collateral, product training materials, and procedural content for field execution and customer education.
Assist with sales forecasting and collaborate with Sales, Operations, and Finance to optimize product mix throughout the product lifecycle.
Monitor the competitive landscape and market trends by reviewing scientific literature, evaluating competitor offerings, traveling with field sales personnel, attending surgeries, and participating in scientific meetings and conferences.
Contribute to product presentations, surgical techniques, and marketing materials, including brochures, websites, and training tools.
Participate as a core member of cross-functional product development teams, supporting R&D, Regulatory, Operations, and Marketing activities.
Collaborate with domestic and international sales teams to support new product launches, existing product segments, training programs, and surgeon and account initiatives.
Establish and maintain productive working relationships with surgeon consultants and key clinical partners under the guidance of senior product leadership.
Support product visibility and presence at scientific conferences and meetings.
Interface with product managers across other portfolios to understand interdependencies between product lines.
Partner with Marketing Communications to support promotional campaigns and value-added services for assigned products.
Maintain regular contact with field sales teams, surgeons, and internal stakeholders to ensure strong product support and competitive positioning.
Participate in strategic sales and marketing planning for assigned products to help identify key targets, surgeons, and accounts.
Perform other duties as required.