Product Manager - Personalization & Audience Platform

Live Nation Entertainment•Los Angeles, CA

1d•Hybrid

About The Position

Live Nation Entertainment is the world’s leading live entertainment company, comprising Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. The Digital Marketing & Data organization sits at the intersection of product, data, and marketing—owning the platforms and services that enable personalized fan engagement at scale. The Personalization team is responsible for building and evolving the systems that activate first-party data across channels, reaching hundreds of millions of fans globally. Our work spans audience modeling, segmentation, and activation—powering intelligent, real-time decisioning that improves fan experience and drives conversion across the business. As Product Manager, Personalization & Audience Platform, you will own the evolution of our composable Customer Data Platform, which powers audience creation and activation across Live Nation and Ticketmaster. Your mission is to enable marketers to deliver highly targeted, data-driven campaigns at a global scale - by improving data accessibility, expanding activation channels, and driving adoption of CDP capabilities across teams. You’ll work at the intersection of data, marketing, and product, translating complex data systems into intuitive, high-impact marketing capabilities.

Requirements

2+ years of product management, analytics, or marketing technology experience
Experience with CDPs (Hightouch, Lytics, Rudderstack, etc.) required
Strong SQL and experience working with large datasets
Experience translating business needs into technical requirements
Proven ability to drive cross-functional initiatives
Ability to translate complex data systems into simple, actionable marketing capabilities
Strong stakeholder influence across technical and non-technical teams
Willingness to roll up sleeves and work hands-on with tools and data
Bias toward action in ambiguous, fast-moving environments
Ability to develop creative solutions to complex, non-linear problems
Passion for leveraging data to drive customer engagement and business impact

Nice To Haves

Familiarity with Databricks or modern data stacks

Responsibilities

Own the vision and roadmap for Live Nation’s CDP, driving scalable, data-driven audience activation across global marketing teams.
Serve as the subject-matter expert and admin for the CDP, enabling marketers to create and activate effective audiences while driving adoption through improved processes, tooling, and documentation.
Partner cross-functionally with marketing, product, engineering, and vendors to define product requirements, user stories, and workflows; translate business needs into prioritized enhancements that improve audience targeting and campaign execution.
Leverage a strong understanding of data systems to unlock new audience capabilities, partnering with data teams to ensure high-quality, reliable data flows from Databricks into the CDP and downstream platforms.
Expand activation capabilities by launching and scaling new channels and use cases (e.g., paid media), enabling marketers to reach audiences across a growing ecosystem of platforms.
Define and track key success metrics (e.g., adoption, activation volume, campaign lift) to measure CDP performance, inform prioritization, and drive continuous improvement in audience activation and business impact.