Lead Personalization Platform Engineer
About The Position
The Platform Strategy & Operations team, within Blue Shield of California's Intelligent Automation & AI organization, owns BSC's member intelligence and orchestration layer — unifying member data, generating predictive insights, and activating personalized experiences across web, mobile, and connected channels in real-time via Salesforce Marketing Cloud, Data Cloud, and Marketing Cloud Personalization. Reporting to the Senior Manager of Product Management, the Lead Personalization Platform Engineer is the hands-on technical builder of our real-time personalization capability — owning instrumentation, decisioning, and content activation that shape what each member sees at the moment of engagement, turning unified data and predictive insight into personalized action. You'll partner across Product Management, Strategy, Architecture, Orchestration Ops, Analytics, and Data to build a capability that scales across business domains without re-engineering.
Requirements
- Hands-on technical builder of real-time personalization capability.
Responsibilities
- Own instrumentation, decisioning, and content activation for real-time personalization.
- Shape what each member sees at the moment of engagement.
- Turn unified data and predictive insight into personalized action.
- Partner across Product Management, Strategy, Architecture, Orchestration Ops, Analytics, and Data to build a scalable capability.
Benefits
- Healthcare
- Dental Insurance
- Vision Insurance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
1-10 employees
