Audience Deputy, Off-platform

The New York Times • New York, NY

5h • Onsite

About The Position

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times is seeking a creative, strategic and operationally-minded leader to serve as the Audience Deputy, Off-platform. Reporting to the Newsroom Audience Director, you will be the primary architect of our strategy for reaching and engaging readers on search and social platforms, ensuring The Times’s journalism remains visible and relevant as the digital landscape is reshaped by AI and shifting platform dynamics.
The role requires a change-oriented leader who can identify emerging trends, make fast but accurate editorial decisions, and deploy resources against the highest-impact platforms, coverage and tactics. You will be careful with framing and timing, communicate with desks and across teams effectively and proactively, and serve as the key conduit for translating how platform changes, including the disruption driven by AI features, impact our audience to newsroom and business leaders.
You will manage a global team of search and social editors across New York, California, London and Seoul, ensuring that The Times’s journalism is compelling, accurate and timely across all digital surfaces and reflects the breadth of our report. You will be responsible for constantly absorbing emerging trends and prioritizing resources toward the platforms and tactics that yield the highest impact for our journalism off-platform in a rapidly evolving digital environment.
A willingness to experiment, think analytically, drive change with clarity and conviction, and uphold the highest editorial standards are critical to the role. You will also be expected to be a hands-on leader, jumping in to work shoulder-to-shoulder with the team when the news cycle requires it.
This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Requirements

• 10+ years of editorial experience including managing audience teams
• Demonstrated editorial judgment and project management skills
• A deep understanding of audience funnels and a track record of scaling reach on platforms
• Comfort using off-platform data to inform actionable insights and contextualized performance
• Experience working with search and social analytics tools (e.g., visibility tools like Trisolute, Google Search Console, Chartbeat) and a sophisticated understanding of how algorithm shifts affect digital discovery and audience behavior
• Experience managing large, geographically distributed teams

Nice To Haves

• Passion for The New York Times mission and commitment to be part of our innovation and growth
• Solid understanding of all mainstream and emerging social channels, with a willingness to continuously learn about new platforms

Responsibilities

• Oversee our strategy and programming across search and social to ensure we have a high share of voice and visibility off-platform
• Drive directly attributable referrals from external platforms, and use off-platform signals to identify and flag gaps in coverage
• Deliver daily reporting and insights on high-level trends, opportunities and challenges to newsroom and business leadership as it relates to search and social
• Monitor the evolving digital landscape, including AI-driven shifts in how audiences discover and consume content, and apply editorial judgment to allocate resources toward the platforms, coverage areas, and tactics with the greatest impact
• Lead our search and social strategy, supply leaders with regular updates on performance, product recommendations and platform agendas
• Lead the execution of specific, high-impact strategic projects, such as large tentpole event planning and initiatives around new audience targets or features, and jump in breaking news moments with a hands-on approach
• Manage the newsroom's global search and social teams and foster career development
• Partner with Opinion and portfolio brand audience teams to ensure non-news products are reflected on our owned social accounts, abreast of best practices and have shared insights and tooling
• Train journalists on best social media and SEO practices, including framing, formats and other tactics to help us reach new audiences
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Benefits

• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees