Audience & Marketing Manager
About The Position
The Audience & Marketing Manager drives the strategy and execution of data-informed audience growth and marketing campaigns, with a focus on expanding and diversifying top-of-funnel audiences while deepening engagement in support of TED’s broader community goals. Working cross-functionally across media, events, product, and business teams, they’ll develop and implement campaigns that drive discovery, foster meaningful engagement, and build long-term audience connection. This includes growing audiences for TED’s newsletters, events, digital platforms, and community offerings through channels like email, web, and social, as well as exploring more interactive, user-driven levers. Their work will inform retention and loyalty efforts, as part of TED’s objective to foster active participation and conversation around TED ideas, Beyond individual projects, the Audience & Marketing Manager will oversee the team’s broader campaign ecosystem — ensuring efforts are strategically aligned, well-coordinated and effectively resourced. Additionally, they will support and strengthen a culture of data-informed decision-making by shaping reporting, contributing to audience research, and translating insights into actionable strategies.
Responsibilities
- Develop and execute organic and paid strategies to drive awareness and engagement across TED initiatives, including TED.com, newsletters, events and new digital offerings.
- Partner with cross-departmental stakeholders and product owners to develop strategies that prioritize both new acquisition and sustained connection with existing audiences.
- Own and execute SEO and SEM strategies to increase discoverability and drive qualified traffic
- Initiate new community-forward tactics to grow awareness and participation in TED programs
- Develop and maintain audience lists that can be utilized to drive full-funnel engagement across campaigns and initiatives
- Support TED’s larger brand and marketing goals by creating cohesive, unified approaches across all initiatives that highlight credibility and connection.
- Exercise the “art and science” mentality to spearhead new creative approaches, while leaning on performance data to optimize and evolve for campaign goals
- Analyze campaign performance, uncover insights and identify areas to optimize messaging, creative, channels and targeting.
- Utilize a range of data points — behavioral data, survey feedback, social listening and competitive insights — to inform campaign strategies and ad development
- Inform the creation and refinement of data-backed audience personas
- Partner with TED’s Tech team to develop reporting structures that track engagement, loyalty and participation metrics.
- Inform organizational efforts to organize and systemize audience data to better understand and cultivate connection and long-term engagement.
- Oversee and help to manage the team’s project roadmaps and deliverables
- Provide oversight around team’s intake process and feed into project decision-making
- Work closely with Brand Creative team to convey asset requirements, campaign approaches and timelines
- Manage relationships and nurture collaborations with a variety of internal and external stakeholders to ensure campaign, team and organizational success
- Provide copywriting and copyediting support as necessary
- Serve as additional support on ad building across Web and newsletters as necessary
Benefits
- Full health benefits (medical, dental, vision)
- Paid family leave
- Work-life balance is encouraged through our flexible paid time off.
- Free OneMedical and SpringHealth membership for you and your dependents to address physical and mental well-being
- 401k with match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
