Marketing Manager, Audience Partnerships

Noodle

1d•$100,000 - $120,000•Remote

About The Position

Noodle is higher educationâs leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is âto empower universities to change the world.â We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected. We are looking for a marketer who knows how to find audiences beyond the usual digital platforms. This role is responsible for discovering where prospective students actually spend their timeâprofessional associations, industry newsletters, podcasts, communities, and niche mediaâand building marketing partnerships that connect those audiences with university academic programs. Note: This is not a traditional digital advertising role focused on search, paid social, or programmatic media buying. Instead, the role focuses on identifying niche audiences and building marketing partnerships with organizations, media platforms, and professional communities. This role may be a great fit if you have experience in: Partnership or sponsorship marketing Audience development for newsletters, podcasts, or media platforms Media or advertising sales strategy Marketing through professional associations or industry communities Growth marketing roles where you developed new acquisition channels

Requirements

5+ years of experience in marketing, partnership marketing, sponsorship marketing, media strategy, or audience development.
Demonstrated experience identifying niche audiences and building marketing partnerships to reach them.
Experience negotiating sponsorships, media placements, or partnership agreements.
Strong research and evaluation skills to assess audience quality and channel potential.

Nice To Haves

Experience working with newsletters, podcasts, media networks, or professional associations.
Experience marketing to working professionals or career-oriented audiences.
Background in higher education, EdTech, or professional development marketing.

Responsibilities

Discover High-Value Audiences
Identify niche professional and career-oriented audiences relevant to university programs.
Research organizations, associations, newsletters, podcasts, and industry media platforms where prospective students gather.
Build a pipeline of high-potential audience channels outside traditional search and social media advertising.
Build Marketing Partnerships
Develop partnerships that provide access to targeted audiences through sponsorships, placements, or collaborative campaigns.
Structure partnership models including newsletter sponsorships, podcast advertising, content partnerships, and other audience-driven opportunities.
Negotiate agreements and manage relationships with external partners.
Launch and Manage Campaigns
Lead execution of campaigns across partner channels.
Work with internal creative teams to develop messaging that resonates with specific professional audiences.
Coordinate campaign timelines, placements, and deliverables.
Measure and Improve Performance
Establish success metrics and track campaign outcomes such as reach, engagement, and inquiries.
Work with internal marketing and analytics teams to evaluate results and refine channel strategy.
Test and scale the most effective partnerships over time.

Benefits

Work from our beautiful NYC office OR the comfort of your home office!
Great compensation package!
401K + match, commission potential, and equity opportunities
Tools you need on us!
Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
Paid Parental Leave
Pre-tax commuter benefits
4 weeks paid vacation + 10 paid holidays + paid sick leave
Access to mental health services like Headspace and Talkspace
Annual education stipend for lifelong learning
Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company