Audience Deputy, On-platform

The New York Times • New York, NY

5h • Hybrid

About The Position

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times is seeking a strategic and operationally-minded leader to serve as the Audience Deputy, On-platform. Reporting to the Newsroom Audience Director, you will be the primary architect of our strategy for understanding how we might grow audience and deepen engagement on our owned surfaces, including but not limited to the home screen, push alerts, email and community products.
This individual will work closely with newsroom leadership as well as product partners to craft an ambitious editorial strategy for reader engagement, focusing on how to ensure our prospects return more frequently. You will serve as a strategic partner to the Home and Newsletter teams to identify high-impact opportunities, spot and quantify audience trends on these surfaces, and shape and, with the editorial head of Community, oversee the editorial vision and direction for Community projects. You will also integrate and scale Home, Newsletter and Community insights across all audience reports. Additionally, you will position the Audience team as the newsroom's center of excellence for how we might encourage greater sharing of our journalism, refining our understanding of how our current readers can help us reach our future audience.
This person should be a creative leader and self-starter with excellent editorial judgement, a sharp understanding of audience behavior and deep knowledge of how to measure the impact of owned audience levers. The ideal candidate has a background in journalism and demonstrated success in partnering with teams on product and analytics.
This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Requirements

• 10+ years of editorial experience including managing large editorial teams
• Excellent editorial judgment and project management skills
• 5+ years of management experience
• 5+ years programming on-platform audience levers like alerts, home or email and/or building digital communities
• Experience working in a fast-paced news environment
• Facility with audience data and making data-informed strategic decisions

Nice To Haves

• Familiarity with newsroom moderation and standards
• Passion for The New York Times mission and commitment to be part of our innovation and growth

Responsibilities

• Help supply newsroom partners with insights that bolster our programming and presentation of our digital platforms, including the home screen, push notifications, email and SMS, etc.
• Act as the newsroom point person for the Product team on long-term strategic opportunities across on-platform audience levers
• Enable the growth of international homepage experiences by providing both real-time and long-term strategic insights
• Oversee the editorial vision and strategy of community products
• Scale our ability to host the conversation around news through new community practices and tooling
• Work with editors and journalists across the newsroom to identify opportunities for deepening journalist-reader relationships
• Manage an editorial team through the operational shifts required to execute on our vision for a growing slate of news products and surfaces
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Benefits

• dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.
• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed