Product Manager, Patient Marketing - US Rare Diseases

Sanofi•Cambridge, MA

5d•Onsite

About The Position

Across the Rare Universe, we have launches over the next several years and this role will be expected to provide patient engagement expertise across all launches; one team, common goals, single mission. This role will report to the Head of Rare Marketing. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

Requirements

2+ years of experience in marketing, operations, or related field within the pharmaceutical/biotech industry
Bachelor's degree required
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Experience working in large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
Digital-forward mindset.
Ability to travel 25% within the US.

Responsibilities

Drive development and execution of omnichannel patient campaigns, including digital, social, CRM.
Develop patient education materials, including decks and leave-behinds.
Play a key role in launch planning and execution, ensuring strong patient marketing readiness.
Identify and execute on new opportunities to expand reach and impact.
Contribute to key decisions within the area of focus/expertise.
Understand patient unmet needs regarding engagement and deep understanding of CareConnect PSS.
Collaborate cross-functionally to align objectives to brand strategy.
Continuously optimize and identify new ways to improve customer engagement and education of disease and product.
Establish clear objectives and metrics to measure total customer value and partner with analytics teams to track KPIs, performance analytics, and ROI by channel.
Drive development of supporting materials to accompany patient education programs.