Director, US Rare Portfolio Marketing

Regeneron Pharmaceuticals•Sleepy Hollow, WY

5d•$183,100 - $305,200•Hybrid

About The Position

The Director, US Portfolio Marketing, will be responsible for developing and driving comprehensive marketing strategies for the rare disease portfolio. This role involves leading brand management efforts, engaging healthcare professionals (HCPs), reaching patients, caregivers, and the broader consumer audience directly to drive disease awareness, patient identification, and adoption of our therapies. This headquarters-based position will develop and implement brand strategies that align with company goals and address the unique needs of small, geographically dispersed rare disease patient populations, their caregivers, and the specialists who treat them. Candidates should understand the US rare disease market — including the diagnostic odyssey, referral pathways, and specialty distribution and reimbursement dynamics that govern access — with the ability to effectively manage a commercial marketing team and provide strategic direction to the commercial field organization (i.e., Key Account Leads and Account Specialists). This requires the ability to demonstrate leadership in working with other members of the Regeneron account team; experience developing, monitoring, and completing account plans; and working with cross-functional partners in a collaborative and productive manner.

Requirements

12 years of pharmaceutical or biotech experience with a focus on Marketing
Strong understanding of rare disease markets; experience with orphan drugs, specialty products, or advanced therapies is preferred.
Knowledge of the payer environment and challenges within National/Regional payer markets, including government programs, managed care, and evolving health care systems, as well as familiarity with buy-and-bill and/or specialty pharmacy channels.

Nice To Haves

Experience with orphan drugs, specialty products, or advanced therapies

Responsibilities

Lead the brand planning process and facilitate quarterly business/brand reviews to evaluate key performance indicators and critical success factors
Define go-to-market strategies, evaluate competitive positioning, and drive launch planning and launch readiness activities
Design and implement patient-finding and HCP identification strategies against small, dispersed prescriber universes; drive direct-to-patient activation for products; partner on segmentation and targeting
Conduct market research and analyze data — including claims, diagnostic, specialty pharmacy/hub data, and patient and caregiver insights — to inform HCP and consumer marketing strategy
Develop content for HCP-focused promotional and educational materials across portfolio, including branded and unbranded disease-state platforms
Build and implement the consumer/DTC strategy — patient and caregiver campaigns, digital and social engagement, unbranded disease education, and patient testimonial and ambassador programs
Coordinate with external agencies for campaign development and execution
Partner with Patient Advocacy on relationships with patient organizations and the broader rare disease community
Shape the patient support and hub experience in partnership with Patient Support and Market Access to minimize time to therapy
Attend congresses and industry events to build the brand and establish KOL and community connections
Provide oversight of and collaborate with scientific marketing
Ensure cross-functional communication, alignment, and collaboration with Field Sales, Field Medical, Access and Reimbursement, Marketing, Legal, and Compliance