Product Manager, Lead Generation

Snap Inc.•Los Angeles, CA

1d•$178,000 - $313,000•Hybrid

About The Position

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. We're looking for a Product Manager to join our SMC Ads Product team to own Snap's Lead Generation vertical — one of the company's most critical and fast-evolving revenue businesses. You will drive strategy, roadmap, and execution across the full product lifecycle, partnering closely with internal and external stakeholders to deliver durable, scalable growth.

Requirements

Deep expertise in lead generation, with a track record of building ad products that drive revenue at scale
Strong systems thinking across the ads stack — advertiser-facing surfaces, 3P integrations, and core mechanics including formats, targeting, bidding, and auction
Proven ability to initiate and drive projects from strategy through execution, delivering against objectives both tactically and strategically
Analytical fluency in SQL, Looker, Tableau, or Data Studio, including statistical and quantitative analysis, with a bias toward experimentation
Excellent communicator and cross-functional collaborator, able to align stakeholders from engineers and data scientists to executive leadership across a matrixed org
BS/BA degree or equivalent years of experience
6+ years of experience building and shipping products at a technology company; OR a Masters and 4+ years of experience
Experience working with small medium businesses
Experience in lead generation

Nice To Haves

Hands on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution

Responsibilities

Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals
Define and evolve Snap's lead generation product approach, including privacy-resilient solutions and platform/measurement roadmap alignment
Partner closely with cross-functional leaders across Formats, Ranking, Targeting, and PMM to drive cohesive strategy and execution
Ensure a high-quality advertiser experience across campaign creation, management, and performance, delivering insights that improve outcomes
Engage regularly with Sales, advertisers, and Support to surface challenges and identify opportunities
Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed org