Lead Generation & Pipeline Manager

Getty Advance•New York, NY

8d•$80,000 - $100,000•Onsite

About The Position

Getty Advance is a fast-growing Merchant Cash Advance brokerage helping small and mid-sized businesses access fast, flexible funding solutions. As we continue expanding our sales operation, we are looking for an experienced Lead Generation & Pipeline Manager who can help drive more qualified customers to our sales team and directly impact company growth. This is a high-impact role for someone with real high-volume sales experience, strong CRM skills, and the ability to manage lead flow across a growing sales floor. We are looking for a sales-experienced Lead Generation & Pipeline Manager to take ownership of how we generate, organize, track, and convert new business opportunities. This person will play a key role in creating more high-quality opportunities for our sales reps, improving speed to lead, tracking conversion percentages, managing CRM workflows, and building strategies that lead to more new funded deals. The right candidate must be highly independent, number-driven, and comfortable working in a fast-paced, performance-focused sales environment.

Requirements

3+ years of relevant experience in high-volume sales, lead generation, pipeline management, sales operations, business development, or growth marketing
Experience managing or supporting pipeline activity for 20+ sales reps
Strong understanding of sales conversion metrics and pipeline performance
Ability to clearly discuss conversion percentages, lead source performance, and sales funnel data
Hands-on CRM experience
Strong project management ability
Proven ability to work independently without constant supervision
Comfortable in a fast-paced, sales-driven environment
Strong communication skills and ability to work across multiple teams

Nice To Haves

Experience with lead generation, outbound campaigns, lead vendors, or CRM-based sales workflows
Background in high-volume outbound sales environments
Experience improving speed to lead, lead quality, and rep conversion
Experience tracking cost per lead, cost per funded deal, and house commission generated
Merchant Cash Advance, business funding, alternative lending, or financial services experience

Responsibilities

Develop and manage lead generation strategies that produce qualified business funding prospects
Manage lead flow and pipeline organization for a sales team of 20+ reps
Use CRM tools to track lead activity, rep follow-up, conversion rates, and campaign performance
Monitor and improve speed to lead across all lead sources
Track key performance metrics including contact rate, application rate, funded deal rate, renewal rate, and house commission generated
Identify which lead sources, campaigns, vendors, and channels are producing the strongest results
Build processes for assigning, prioritizing, and following up with leads
Work directly with sales leadership to improve lead quality and rep conversion
Run lead generation projects independently from planning through execution
Research new lead sources, marketing strategies, partnerships, and outreach channels
Create reporting that clearly shows what is working, what is not, and where improvements need to be made
Help increase new funded deal volume and total house commission from new business